MAM
Flying Cursor wins Bisleri’s social media biz
MUMBAI: Mumbai-based digital creative agency Flying Cursor has won the social media mandate of Bisleri.
The incumbent agency on the account was Digital Beehive.
The mandate is to use social media platforms to create personal connections with fans of Bisleri and also make existing connections stronger.
There wasn‘t any formal pitch that took place.
Flying Cursor founder Parag Gandhi said, “Bisleri was looking for a social media agency. So we met up and they liked how we were approaching the brand on social media, and the personality we wanted to give it. We realised we were on the same page in regard to creating` a connect with our digital audience.”
“The brand is synonymous with water. And as we all know water is the most basic yet most powerful element in our lives, which is probably why it has moved poets, film makers, writers, photographers. This will help us own lots of content, as well as use Bisleri to create a platform for creativity, art, culture and travel,” he added.
The agency has also worked for Pritish Nandy Communications, Zicom, CFSI, and has handled projects for clients like Future Brands, Matsya and Childrens Film Society of India.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
