Paradigm Plus wins Piaggio light commercial vehicles’ biz

MUMBAI: Following a multi-agency pitch Paradigm Plus Marketing Communications has won the media and creative mandate of Piaggio Commercial Vehicles.

The agency will be handling the communication of the brand and will also take care of the media planning and buying.

The incumbent on the account is RK Swamy BBDO.

The business will be handled out of the agency‘s Pune office.
Italian Piaggio makes seven brands of scooters, motorcycles and compact commercial vehicles.