MAM
Colors returns to No. 2 after 4 weeks
MUMBAI: Viacom18‘s Hindi general entertainment channel (GEC) Colors returned to the second position in the GEC hierarchy after four weeks, helped by the finale weekend of the celebrity dancing reality show.
Colors found itself one position higher in a week as it it held on to its 233 gross rating points (GRPs) in a week that saw Hindi GECs shed 86 points. Zee TV lost viewership to slip to third position. So did Sony Entertainment Television (Set), which remained in the fourth position, as viewers moved away to watch T20 World Cup matches.
The GEC leader Star Plus, in fact, added 17 GRPs to register 268 GRPs, widening its lead in a close battle for leadership.
Star Plus‘ ‘Diya Aur Baati Hum‘ (6.7 TVR), which enjoys highest viewership among GEC shows, ‘Is Pyaar Ko Kya Naam Doon‘ (3 TVR) and ‘Pratigya‘ (2.6 TVR) saw an increase in their viewership. The channel premiered Hindi feature film ‘Ferrari Ki Sawari‘ on 23 September which earned ratings of 0.8 and 0.5 TVR at 12 pm and 8 pm airings, respectively.
As per TAM data (HSM, 4+, C&S) for week 39 ended 29 September, provided by the GECs, finale weekend of celebrity dancing reality show ‘Jhalak Dikhhla Jaa‘, that winded up on 30 September 2012, clocked 3.5 TVR on 29 September aiding Colors to maintain its GRP tally at the previous week‘s level. Colors was at the second position in week 35.
Colors‘ reality property ‘India‘s Got Talent‘ that opened with 4.1 TVR on 22 September, recorded a lower 3.1 TVR in the week ended 29 September.
Zee TV was at the third position during the week with the channel having lost 18 GRPs to close the week with 217 GRPs. The channel‘s flagship singing reality show ‘Sa Re Ga Ma Pa‘ made a debut on 29 September with 2.5 TVRs, as the audience got fragmented due to strong competing shows in ‘KBC‘ and ‘Jhalak Dikhhla Jaa‘ in the same time slot.
Lintas Media Group head of planning-Mumbai Dhirendra Singh said, “The channel saw fragmentation in audience because of the telecast of ‘KBC‘ and ‘Jhalak Dikhhla Jaa‘ at 9-10 pm slot. This fragmentation of audience will continue to happen and the channels will have to fight within this. In fact it will increase because Colors is launching Bigg Boss and lots of movie premieres are going to happen in the 9 pm slot during weekends.”
Zee‘s ‘Sa Re Ga Ma Pa‘ replaced ‘Dance Ke Superkids‘ that aired its finale episode on 23 September and notched 3.9 TVR. Other properties of Zee TV like ‘Fear Files‘ (2 TVR),‘Pavitra Rishta‘ (2.6 TVR) have seen a dip in viewership.
Set lost 30 GRPs and ended the week with 202 GRPs as almost all the shows of the channel have seen a drop in ratings. Its top rated fiction show ‘Bade Ache Lagte Hain‘ fetched 3.7 TVRs (previous week 4.7). Its crime-based properties C.I.D and Crime Patrol fell below 3 TVR-mark during the week.
Next in the ranking is Life OK with unchanged 124 GRPs. Sab with 122 GRPs (previous week 131) follows. Sahara One with 34 GRPs (last week 29) remains at the bottom.
The Hindi GEC genre lost viewers for the second consecutive week to live ICC T20 World Cup cricket matches during evening prime-time. Hindi GECs lost 86 GRPs during the week as live T20 matches weaned away viewership.
AD Agencies
Goafest 2026 set for 20–22 May in Goa
South Asia’s marquee advertising festival returns with ABBY Awards powered by One Show and promises bigger conversations on creativity and innovation
GOA: The advertising industry’s annual pilgrimage is locked in. The 19th edition of Goafest will take place in Goa from 20 to 22 May 2026, bringing together the biggest names in advertising, media and marketing for three days of ideas, networking and celebration.
Announced jointly by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the festival will once again host the ABBY Awards powered by One Show 2026 — widely regarded as the region’s most coveted creative honours — recognising outstanding work across advertising and media.
Launched in 2006, Goafest has evolved into the industry’s marquee gathering, drawing more than 2,000 professionals each year. Beyond the awards, the event has become a forum for big debates, future-facing ideas and the occasional industry soul-searching.
Srinivasan K Swamy, president of the Advertising Agencies Association of India, said the festival remains a crucible for industry thought and collaboration. “Goafest has always been a melting pot of ideas, creativity and camaraderie. We aim to spark new conversations, fresh perspectives and fuel the future of advertising and marketing. It is an occasion for the industry to come together, celebrate excellence and engage in meaningful conversations about the future of our craft.”
Dheeraj Sinha, president of The Advertising Club, underlined the legacy of the ABBY Awards, now in their 57th year. “Goafest has always been synonymous with creativity, collaboration and industry excellence. The ABBY Awards powered by One Club continue to push boundaries and set new creative benchmarks year after year. In its 57th year, the awards continue to raise the bar, and this year’s edition will be even more inspiring, bringing together the brightest minds in the industry.”
For organisers, the festival has grown beyond a calendar event. Jaideep Gandhi, vice president of AAAI and chairman of the Goafest 2026 organising committee and founder of Another Idea, said the property has become a legacy for the industry. “In its 19th year, Goafest is no longer just an event — it is a legacy we are privileged to carry forward. It is a unifying force that brings together the various industry associations across advertising and marketing under one roof. I am deeply grateful to the stalwarts who envisioned this remarkable property, and it is heartening that some of them continue to be actively involved in its journey.”
The organisers promise that the upcoming edition will dial things up a notch. Mohit Joshi, co-chair of the Goafest 2026 organising committee and chief executive officer of Havas Media India, said the festival is gearing up for a bigger, more immersive format. “Over the past 18 editions, Goafest has evolved into a premier platform that celebrates creativity, innovation and the dynamic transformation of our industry. This year Goafest will be more impactful than ever. It will introduce new formats, immersive engagements and high-calibre discussions that have never been done before.”
“With a larger scale, an inspiring line-up of speakers and a focus on cutting-edge ideas,” Joshi added, “Goafest 2026 is set to redefine the way our industry comes together to learn, collaborate and celebrate.”
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, the festival continues to position itself as South Asia’s premier advertising gathering — where ideas collide, creativity gets crowned and the industry takes a long, hard look at where it is headed next.
