Blossom Kochhar appoints Carat Media as media AoR

MUMBAI: Blossom Kochhar Group of Companies, dealing with aromatherapy-based cosmetics and oils, has appointed Carat Media to handle its media planning and buying duties.

The Aegis Media agency will provide media communication management exercise to the company and will manage the media responsibilities that include planning, buying and execution.

The agency plans to deploy mediums like print, digital, OOH and activation.

Carat Media EVP Vidhu Sagar said, “Carat is extremely proud to be chosen by Blossom Kochhar Group of Companies as their media partner.”

Blossom Kochhar Group of Companies MD Samantha Kochhar added, “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”