MAM
Competitive pressures increase HUL’s ad spend
MUMBAI: FMCG major Hindustan Unilever Ltd‘s (HUL) spend on advertising increased for the third consecutive quarter in the three months ended 30 September, on heightened competitive intensity which has taken the industry ad spend to a 15-quarter high.
HUL spent Rs 7.69 billion on advertising and promotion in the second quarter, 18.13 per cent more than Rs 6.51 billion a year earlier. “A&P was stepped up and maintained at competitive levels,” the company said in its earnings release.
It started increasing its advertising spends from the fourth quarter ended 31 March 2012. For the fourth quarter it spent Rs 6.77 billion, up 8.67 per cent from a year earlier. For the whole of 2011-12, HUL‘s advertising spend was lower from a year earlier.
HUL said, “The operating context remained challenging during the quarter with a volatile cost environment and heightened competitive intensity. Overall industry media spend was up significantly to its highest levels in over 15 quarters.”
As the company fought competition in the FMCG industry, it remained absent from the Star Network‘s bouquet of entertainment channels for about three months. Earlier this month, HUL returned to advertise on the Star Network.
HUL‘s ad spends in the second quarter accounted for 14.26 per cent of its total expenses of Rs 53.92 billion, against 13.45 per cent of total expenses of Rs 6.89 billion a year earlier. Its spend on advertising and promotion accounted for 12.18 per cent of total revenues in the second quarter against 11.6 per cent a year earlier.
The company‘s revenue for the second quarter ended 30 September was Rs 63.11 billion, 12.50 per cent more than Rs 56.1 billion a year earlier. Its net profit also saw a double digit spike of 17.13 per cent to Rs 8.07 billion from Rs 6.89 billion a year earlier.
On a half-yearly basis, HUL‘s ad spends increased by 28.77 per cent (first quarter‘s YoY increase was 30 per cent) to Rs 15.89 billion from Rs 12.34 billion a year earlier. For the half year, the ad spends constituted 12.52 per cent of the total revenues and 14.63 per cent of the total expenses.
The company‘s revenues for the first six months were at Rs 126.9 billion, up 13.31 per cent from Rs 111.99 billion a year earlier. Its net profit increased by 62.46 per cent to Rs 21.38 billion in the first half from Rs 13.16 billion a year earlier.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
