MAM
fashionandyou.com ropes in Nargis Fakhri as brand ambassador
MUMBAI: Bollywood actor Nargis Fakhri, who debuted in Ranbir Kapoor starrer Rockstar in 2011, has been roped in as the face of online fashion and lifestyle store, fashionandyou.com.
The announcement was made on the portal and social media page through a teaser campaign. The model turned actor will now feature as brand ambassador for the private sales club which houses fashion and luxury brands across apparel, designer wear, accessories, footwear, watches, jewellery and much more.
“We are excited to partner with Nargis Fakhri as brand ambassador. She epitomises fashion and style which complements our brand positioning. She is representative of the sophisticated appeal our customers expect from us. We are very excited about the upcoming work that we will create with her as we drive our brand awareness to its next level” said fashionandyou.com marketing director Trivikram Thakore.
Fakhri said, “I am really pleased to be associated with one of the fastest growing online fashion platforms today. This is my first official association with an e-commerce brand although I have always been shopping online. Fashionandyou.com is one of my favourite websites in India so yeah, I‘m elated to be a part of it!”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
