MAM
Bollywood awards show widens genre leader Star Plus’ lead
MUMBAI: Hindi general entertainment channel (GEC) genre leader Star Plus got a big lift from its Bollywood awards show it aired on the new year‘s eve, helping it widen its lead in the opening week of 2013.
Star Plus with 287 GRPs (gross rating points) was ahead of Colors by 34 GRPs as it gained 42 points. The gap in Star Plus‘ GRPs and that of Colors in the 52nd week of 2012 was just 7 points.
The Big Star Entertainment Awards fetched Star Plus 41 GRPs as it ran for three-and-a-half hours on the New Year‘s eve and notched a TVR of 5.9 TVR, according to TAM data (HSM, 4+, C&S) provided by a television channel. The other shows of the channel have seen marginal difference in the viewership, keeping the overall ratings neutral.
Says Star Plus GM Nachiket Pantvaidya, “Star Plus‘ aim with Big Star Entertainment awards was to make New Year‘s Eve a special and memorable one for the entire family and keep them entertained through the night. It is indeed heartening to see a brilliant response from our viewers. This is just the beginning for 2013 and we have great entertainment lined up for the year.”
Colors got a boost from its in-house television awards show to maintain its second position. Colors Golden Petal Awards, also airing on the New Year‘s eve, earned a TVR of 4.5 as the channel added 15 GRPs in the week ended 5 January. The annual award function contributed 31.5 GRPs as Colors totaled 253 GRPs during the week. A few of the shows of the channel like Balika Vadhu (4.9 TVR) and Madhubala (3.7 TVR) saw a slight dip in viewership, while others like Bigg Boss-6 (2.8 TVR), Uttaran (2.5 TVR) and Shaitaan (1.4 TVR) went up marginally.
Occupying the third slot is Zee TV with 211 GRPs (last week 198). The channel had launched a new fiction property, Housewife, that debuted with 2.5 TVR, better than its replaced show Afsar Bitiya which last recorded a rating of 2 TVR. Like Colors, few of Zee TV‘s fiction shows have seen improvement in performance while others have seen loss in eyeballs. Its fiction shows like Punarvivaha (1.9 TVR) and Fear Files (2.4 TVR) have seen increase in numbers.
Sony Entertainment Television (Set) lost 18 GRPs to end the week with 180 GRPs. The channel has launched the new season of its comedy reality show, Comedy Circus, which opened with 2.4 TVR.
Sab lost 6 GRPs to register 150 GRPs while Life OK added four GRPs to close the week with 114 GRPs. Sahara One maintained status quo with 23 GRPs.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
