Brands
Talented’s BoAt campaign blends iconic 90s track with Ranveer Singh’s subconscious
Mumbai: Ever heard of this feeling called frisson? It’s the physiological effect of chills or goosebumps that come from a piece of music or from any aesthetic experience, more commonly referred to as an ‘eargasm’. In its latest for boAt, Talented.Agency explores and visualises this feeling, featuring bollywood’s biggest audiophile–Ranveer Singh.
Nirvana by boAt is India’s #1 audio brand’s first-ever sub-brand launch in the premium segment, targeted towards more discerning music listeners. It boasts of 120 hrs of battery life, incredible Active Noise Cancellation, and the #1 audio brand’s signature sound–boAt’s customised bass enhanced EQ suitable for listening to songs.
Conceptualised by Talented, directed by Reema Maya, and produced by Catnip, this very frisson-worthy film also presents a remake of iconic 90s track–Hai Raama reimagined as Hai Yaara, set as the background score. The series has two more films slated to go live early February.
“At its best, advertising is supposed to make you feel something deeply. So instead of straight-up plastering the features of the range, the films give you a trailer of what it feels like to listen to your favourite music using Nirvana by boAt. We took ‘show, don’t tell’ extremely seriously. Achint, the celebrated composer of Scam 1992’s title track, did a phenomenal job of recomposing and reigniting nostalgia, and we can agree it’s an earworm!” added Talented founding member and creative Pooja Manek.
“The atmosphere on set was electric – Ranveer was a bright ray of sunshine, and everyone including the security outside the studio was grooving to our song! Ranveer Singh is a director’s dream, it was such a pleasure to direct him! It’s always exciting to work on a project where everyone is passionate about creating something different. I mean, Ranveer Singh vibing to Nivana eardopes against supersuns and supermoons? It’s definitely not a traditional approach to advertising. We wanted to create a very visual film to encapsulate the idea of an eargasm, and through the different films in the campaign, we have explored different visual interpretations of it.” said Catnip director Reema Maya.
boAt head of brand marketing Vedansh Kumar added, “As an audio brand, it only makes sense for us to overthink the background score well before getting into production. We picked this classic for its nostalgia, its sexiness, and its unmissable appeal with our target audience. We’re also immensely thrilled to have roped in B-town’s most discerning ear, Ranveer Singh, as the face of this range”
You can catch these films on Shark Tank Season 3 and a host of other channels through February. The hoardings stand tall across Mumbai, Delhi and Bangalore until the end of the month.
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.
