Brands
Singer India stitches together a new sewing machine strategy
MUMBAI: Sewing, stitching and tailoring enthusiasts can rejoice. Nashville (Tennessee)-hqed SVP Worldwide – the company behind the renowned Singer sewing machines – announced on 28 November that it was launching two premium sewing machine brands – Pfaff and Husqvarna Viking – in India.
The Pfaff Passport 3.0 Sewing Machine is specially designed for small spaces, featuring 100 stitches, IDT fabric feeding, and The Original IDT system integrated dual feed for perfect stitching every time. This electronic home machine offers maximum control and customization for demanding sewers and quilters.
Rooted in Swedish engineering since 1872, Viking delivers innovative solutions for sewing enthusiasts at all levels. The home sewing lineup includes: Onyx 15 & 25: mechanical zig zag machines designed for everyday sewing needs. Designer Topaz 50: A sewing and embroidery machine recognized as a Consumers Digest “best buy.” Its key features include: An interactive color touch screen for intuitive navigation, design positioning for perfect placement of large embroideries, and Internet-enabled updates for continuous performance enhancements.
The new brands will be available at Singer India’s newly inaugurated flagship experience & retail center in Nehru Place, Delhi. The two level store that looks like a modern day cottage spread over 1,550 sq foot has a product showcase are displaying Singer’s’s top models, including straight stitch, artisan, zig-zag, embroidery, and industrial machines; a sewing studio where workshops and classes can be organized to encourage creativity among hobbyists and aspiring designers; and a history wall demonstrating Singer’s 170 year journey like its role in crafting Nasa’s Apollo mission space suits.
21 existing stores nationwide are slated to undergo a refurbish and be converted into experience centres like the one in Delhi.
Singer India vice-chairman & managing director Rakesh Khanna is pretty excited about the three launches. Says he: “This is an exciting time for Singer India. We are transforming the sewing experience on multiple fronts. The launch of our experience center provides a unique destination for sewing enthusiasts to explore, learn, and connect. It’s a place where they can experience firsthand the latest innovations in sewing technology, participate in interactive workshops, and become part of a vibrant community. By introducing Pfaff and Husqvarna Viking—renowned for precision engineering and advanced features—we are bringing world-class expertise to India. These are not just new machines but represent a leap forward in capability and performance, empowering sewists of all levels to achieve professional-grade results. We believe this combination of innovative retail experiences and premium brands will empower a new generation of Indian sewists while driving growth and innovation across the sewing industry.”
Brands
Goa Tourism draws strong trade interest at Satte 2026
Minister Rohan Khaunte backs year-round, responsible tourism drive
GOA: Goa Tourism wrapped up its participation at Satte 2026 on a confident note, reporting sustained engagement from domestic and international buyers at the Yashobhoomi Convention Centre.
The three-day travel trade exhibition saw the Goa pavilion attract steady footfall, following its inauguration by Gajendra Singh Shekhawat. Officials said the response reflected growing industry interest in the State’s shift towards regenerative and year-round tourism.
The delegation included Goa Tourism assistant director (tourism) Jayesh Kankonkar; Goa Tourism Development Corporation deputy general manager (marketing) Deepak Narvekar; and Goa Tourism assistant tourist officer Chitra Vengurlekar. The team held a series of B2B meetings with tour operators, travel trade representatives and destination management companies across key source markets.
Discussions centred on experiential travel, spiritual and cultural circuits, hinterland exploration, wellness, adventure tourism and off-season offerings: all aligned with Goa’s regenerative tourism roadmap. About 82 co-exhibitors, including hoteliers and DMCs, participated alongside the official delegation.
Minister for tourism Rohan A Khaunte, said the platform underscored Goa’s ambition to position itself as a progressive and resilient destination. The regenerative model, he argued, balances community interests, environmental safeguards and economic growth. Director of tourism Kedar Naik, described Satte as a crucial industry touchpoint, noting rising interest in Goa’s evolving tourism narrative beyond its beach image.
The pavilion received a participation memento in recognition of its active presence. Officials said the partnerships forged at Satte 2026 would bolster Goa’s competitiveness across domestic and international markets, as the State sharpens its pitch on sustainability, governance and community-led tourism.
