MAM
Sridevi becomes brand ambassador for Fiona Digital RO Water Purifier
NEW DELHI: Bollywood actress Sridevi, who marked her comeback to acting with an award-winning appearance in ‘English Vinglish‘, has been appointed the brand ambassador of digital ROTM technology water purifier TulipsRed launched by Fiona Consumer Products Private Limited.
The product was launched on a grand scale event at the Hyatt Regency on 8 March by the Chaalbaaz actress in the presence of Minister of Micro, Small and Medium Enterprises K H Muniyappa.
The company designs, manufactures and domestic RO water purifiers under the Brand name Fiona.
The primary reasons behind signing the coveted actress as the face of the brand was her popularity amongst all age groups irrespective of boundaries and languages, her continuous strive to be a perfectionist who delivers quality and exceptional performances every time. The face of the contemporary Indian woman, Sridevi aptly blends style with splendour, intelligence with care and the quintessential Indian woman who knows how to balance her home and career.
Sridevi said, “Water is the important component of life and we at the entertainment world have always emphasized to add more value to life, hence there is definitely a strong connect to be associated with Fiona which is revolutionizing the quality of drinking water. I being the brand ambassador of Fiona, would encourage people to stay healthy, drink more water, pure water and use FIONA Water purifier at home.”
Fiona managing director BSVSS Prasad said, “It is evident that Fiona‘s Digital ROTM water purification technology and Sridevi charisma will surely enable the brand to position itself as the best water purifier of India.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
