Brands
Sula appoints Sahil Misra as global head exports and brand ambassador
MUMBAI: Sula Vineyards has elevated Sahil Misra as its global head of exports and global brand ambassador, a dual mandate that puts him at the centre of the winery’s international ambitions. Misra, long recognised for turning tastings into theatre, will now champion Sula’s wines across India and key global markets while shaping its export strategy.
Misra has spent the past two years growing through the company’s tastings and experiences vertical. Most recently, he served as deputy general manager for tastings and experiences and led global exports, all while representing Sula across North and East India. His new role broadens that canvas, placing him in charge of global brand building as well as taking Sula’s wines to new shelves and new audiences.
Before joining Sula, Misra built a career rooted in hospitality and wine education. He worked as a brand ambassador for Kamet Indian Single Malt Whisky, served as a sommelier and wine advisor at Wi-Not Beverage Solutions, taught wine appreciation with Indulge India and began his journey at The Oberoi Group as an assistant sommelier. A brief stint at Hyatt Regency rounded out his early training.
From pouring glasses to plotting global growth, Misra’s rise mirrors the evolution of India’s wine culture itself. And as he takes Sula’s story further afield, the brand seems ready to uncork its next chapter.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
