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Sweden’s Com Hem to use SeaChange’s software platform for its VoD service
MUMBAI: SeaChange International, a global multi-screen video software company, has said that Swedish cable television operator, Com Hem, has selected the SeaChange Adrenalin video platform for its new Tivo service.
Due for rollout later this year, Com Hem‘s new offering will include broadcast TV channels, VOD (video-on-demand), catch-up TV and start-over for DVB-based (Digital Video Broadcasting) TiVo set-tops, Lan set-tops, smartphones and tablets.
Com Hem will use the Adrenalin video platform to integrate and manage a wide range of third-party components. These include TiVo‘s client solution and other third-party vendors in the ecosystem. SeaChange will provide its Professional Services to handle integration, customization and deployment.
Com Hem manager R&D Jens Persson said, “Com Hem aims to offer subscribers the latest services in compelling bundles. With SeaChange‘s technology and services we can do that. The open Adrenalin architecture means we can integrate our existing equipment and systems effortlessly. And because it‘s easy to expand, the back office can grow as quickly as we do”.
SeaChange SVP & GM Europe Middle East and Africa and APAC Andrei Noppe said, “We are delighted to support Com Hem in its rapid growth. Throughout Europe, customers come to SeaChange for our deep experience and expertise in on-demand service development. Our agreement with Com Hem marks continued expansion of SeaChange‘s strong presence in the Nordic and Baltic region, with customers from Denmark to Estonia.”
About 40 per cent, or 1.75 million, of Sweden‘s households are connected to Com Hem‘s network. This gives them access to TV channels, HDTV and TV on Demand, as well as broadband and fixed line services. Com Hem is the latest European operator to choose SeaChange‘s next generation Adrenalin as a foundation for its VoD services.
Adrenalin is based on an open service-oriented architecture which delivers a television experience that scales to serve millions of assets to any video device across multiple network types, either deployed in a network or in a hosted model. SeaChange‘s customers across Europe serve an estimated 36 million subscribers on televisions, PCs, tablets and mobile phones.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
