MAM
Pranvir Mann joins Concept Communication as NCD
MUMBAI: R K Swamy BBDO‘s former head of creative Pranvir Mann has joined Concept Communication as national creative director.
Based out of Delhi, Mann‘s mandate will be to focus on the group‘s businesses in the Northern region. He will report to Concept Communication MD Vivek Suchanti.
States Mann, “Concept today is poised at a very important stage in its growth. While reinforcing its core strengths in corporate and financial advertising, it also seeks to enhance its brand building and creative capabilities to meet the needs of other businesses. With substantial experience in the above areas, I see it as a perfect fit and a challenging opportunity.”
Mann has helmed creative teams at agencies like Clarion Advertising, Mudra Communications and R K Swamy BBDO in a career spanning 25 years.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
