News Broadcasting
NDTV Good Times brings Yogasutra DVDs in collaboration with Saregama
MUMBAI: Did you know that any movement, even blinking your eyes, requires the coordinated activity of several different muscles? NDTV Good Times’ first health and fitness show – Yogasutra is now available in a DVD format, to reveal many more secrets of the ancient discipline of yoga. Launched in collaboration with Saregama, one of the biggest Indian music companies in the country, the DVD is designed as a visual treat so that the discipline sits easy on the eyes and works as the perfect inspiration to better health.
Yogasutra showcases the art and science of yoga in all its beauty and strength and introduces its nuances, up close and personal. The DVD features short episodes of different practices pertaining to specific needs of the body, helping you align your physical, mental, and spiritual senses in perfect harmony.
The series is presented by Samara Chopra, a student, practitioner and teacher of yoga who has been practicing the art since the tender age of 13. Samara firmly believes that yoga is a part of basic human existance, a way of being and a journey to discover your true self.
Talking about the concept and thought behind launching the DVD Smeeta Chakrabarti, Chief Executive Officer, NDTV Lifestyle said, “As the pioneer in our domain, our endeavour is to constantly innovate and connect with our audiences. We recently launched our first show merchandise – Highway on My Plate Diary and now we are collaborating with Saregama to launch the Yogasutra DVD, an extension to the brand’s philosophy of living the good times.”
Talking about the initiative, Atul Seth, VP –Development (International & New Business ), NDTV Lifestyle Limited said, “In its five years of existence, NDTV Good Times has acquired a large fan following. With the launch of this DVD, we aim to extend our brand beyond the show and reach a larger section of our target audience. Considering the show is about Yoga we have used the visual media [ DVDs ] so that the viewers can follow the exercise and do them when they feel like. The initial pack has the first 3 episodes and we shall be releasing more additions as we move along.”
Talking about the show DVD and collaboration with NDTV Good Times, Mr. Adarsh Gupta. Sr. V.P – Music, Saregama said,“We are proud to be associated with India’s premier lifestyle channel for their pathbreaking programing initiative with Yogasutra. Besides being an extremely effective work out Yogasutra was one of the most beautifully presented and esthetically packaged TV show in the history of Indian TV Programing. We believe this DVD will find a place as a permanent seller in Saregama’s vast catalogue.”
Priced at Rs.299/-, the Yogasutra DVD is now available at all leading music stores across metros.
Adopt yoga as an extension to your lifestyle, a pursuit to self-discovery, wisdom and freedom of spirit; open your world to a novel experience of a healthy body, clear mind and tranquil spirit with the Yogasutra DVD.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
