Kids
Disney kicks-off Jet Set 2 campaign
MUMBAI: Disney Channel has kicked-off ‘Jet Set 2’ on-air contest in partnership with Jet Airways. The kids broadcaster has roped in Pepsodent as a powered by sponsor.
The month long campaign will be driven primarily through Disney kid’s network comprising Disney Channel, Disney XD, Hungama and Disney Junior. The campaign will also be promoted on social media through Facebook.
The contest kicked-off on 13 April and will run for a month till 12 May. It is open to children aged between 4-14 years. The contest will culminate with 30 families being awarded the grand prize of an all-expense paid trip to Hong Kong Disneyland Resort.
Disney UTV executive director and Disney kids network business head Vijay Subramaniam reckons that the ‘Jet Set 2’ campaign has helped brand Disney to convey its core message of “great storytelling”.
“The ‘Jet Set 2’ campaign has all the elements that the brand Disney stands for. This year we have added new ingredients like referral bonus and loyalty bonus to add to the excitement,” says Subramaniam.
In order to participate in the campaign, children will have to spot an animated Jet Airways aircraft with Mickey, Minnie and Pluto’s picture which appears on the Disney Channel throughout the campaign period.
Children can then accumulate points each time they spot the aircraft by giving a missed call to a toll-free number flashing on the screen, absolutely free of cost. Children spotting the animated plane the maximum number of times will earn maximum points.
The contest had last year generated a record-breaking six million entries. A special Jet Airways aircraft, branded with Disney’s favorite characters, flew the winners to Disneyland Hong Kong.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
