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YouTube announces direct live-streaming
MUMBAI: Forever now users who have desired to live broadcast to YouTube had to go the extra mile and stumble through many hurdles. There is some respite now from YouTube as they announced that channels with over 1,000 subscribers can now apply for live-streaming from their webcam or network connected video camera.
Earlier, users had to rely on Google+ and create a “Hangouts on Air” session while at the same time ensuring their respective YouTube account was synced, to add to other hurdles.
If an account qualifies, it will have an “enable” button to sign-up. According to the YouTube Creators page, the account will be ready for live-streaming in the following weeks after sign-up. Then YouTube will transcode and broadcast the supplied signal in real-time to the user‘s YouTube channel.
Other features available include inserting ads & closed-captioning, multiple camera-switching, and the ability for viewers to pause, fast-forward and rewind, depending on when they start watching.
YouTube will automatically adjust the quality to make sure the user content is available live from any device. This puts YouTube right in the game with names like Ustream and Livestream, provided the channel has “the juice”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
