MAM
RK Swamy BBDO launches new TVC for IndusInd Bank
MUMBAI: IndusInd Bank has launched a new TV campaign featuring Bollywood actor Sharman Joshi. The ad film has emphasised on the latest innovative idea of the brand ‘My Account, My Number‘.
This new service empowers the customers to choose the Bank account number of their choice for the account they wish to open with the Bank. Now customers can choose up to 10 of 12 digits according to their choice.
The TV commercial showcases Sharman Joshi obsessed with the ‘number 30‘ whether it is his clothing, his son‘s marks on the report card or the AC‘s temperature while watching a cricket match as he believes the number 30 will be lucky for him, but he wishes to have an account number of his own choice.
Commenting on the development, IndusInd Bank head consumer banking Sumant Kathpalia said, “My Account, My Number is an extension on IndusInd bank‘s theme of ‘Responsive Innovation‘ and a further reinforcement of our commitment to offer best-of-class services in the industry. This service is an outcome of extensive consumer research and a clear need-gap that was identified over a period of time. We feel that there is a growing market for this innovative proposition considering the fascination towards special /favourite numbers.
Recently, we have launched a series of market first services -‘Choice Money ATM‘, ‘Cash-on-Mobile‘, ‘Direct Connect‘, ‘Check on Cheque‘ and ‘Quick Redeem‘ services which have set a new benchmark in the Indian banking industry,” added Kathpalia.
IndusInd Bank head – marketing and communication Mohit Ganju said, “IndusInd Bank has been credited with setting new standards in the Indian banking industry. The latest advertisement campaign incorporates strong consumer insights and the director, Gajraj Rao of Code Red films has used interesting situations to deliver the unique service message. The choice of casting Sharman Joshi and the subtle humour in the advertisement will definitely help us break the clutter and create some impactful communication. Through this advertisement campaign, we intend to create a strong brand recall and associate customer convenience with IndusInd Bank.”
The campaign has been conceptualised and scripted by RK Swamy BBDO senior brand design director Ankur Suman. The agency has rolled out a 360 degree integrated marketing approach to propagate the service message. The campaign includes TV, Out-of-Home, Radio, Digital and Cinema. The advertisement will be on air for duration of eight weeks. The estimated media spend for the campaign is around Rs 15 crore.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
