MAM
Colors the highest gainer in week 29 TAM ratings
MUMBAI: As everyone waited for the standoff between IBF, AAAI and ISA to resolve, the channels went on to showcase their shows and advertisements. And before the issue could get a little murkier, the three bodies yesterday finally came up with a consensus. According to it, the media and public will now get to know television viewership in thousands, colloquially referred to as TVT. However till TAM updates its software, indiantelevision.com brings out the TAM ratings report provided by a TV channel, on how the channels fared in week 29 compared with week 28.
Hindi GECs seem to be on the winning side in week 29 of TAM ratings as most of them saw a rise in their GRPs. Colors was the highest gainer taking its score to 207 GRPs (187 GRPs)and ranking number two this week.
Star Plus continues to dominate the chart with a hike taking its tally to 243 GRPs (239 GRPs). Zee TV ranked number three marking its score to 158 GRPs (156 GRPs) followed by Sony with 157 GRPs (153 GRPs). Sab generated 152 GRPs (153 GRPs), while Life OK managed to remain stable scoring 121 GRPs (122 GRPs). Sahara One continued to remain in the bottom scoring 17 GRPs (16 GRPs).
Coming back to Numero uno Star Plus, Diya aur Baati Hum proved to be the star yet again, witnessing huge hike, the show rated 4.5 TVR (3.7 last week). Another prime time show, Yeh Rishta Kya Kehlata Hai increased its reach taking its score to 3.4 TVR (3.0 last week). Pyar Ka Dard Hai witnessed a huge growth when it rated 3.1 TVR (2.3 last week) and Saathiya rated 2.8 TVR (2.7 last week). The reality show India‘s Dancing Superstars maintained its viewership when it rated 1.9 TVR on Saturday and 1.7 TVR on a Sunday.
Colors popular celebrity dance reality show Jhalak Dikhhla Jaa attracted viewers on Saturday when it generated a 2.7 TVR (2.1 TVR) and 2.4 TVR on Sunday (2.5 TVR). Fiction shows on Colors also seems to catch viewer‘s attention. Thus, Balika Vadhu witnessed a growth generating 3.0 TVR (2.7 TVR), Madhubala- Ek Ishq Ek Junoon rated 2.2 TVR (2.0 TVR) andUttaran rated 2.0 TVR (1.9 TVR). New comedy show Comedy Nights with Kapil saw a slight rise 2.7 TVR (2.6 TVR) on Saturday and Sunday. The new entrant on the channel Mrs Pammi Pyarelal rated 1.0 TVR.
Zee TV‘s reality dance show DID Super Moms managed to rate 2.2 TVR (2.0 last week) on Saturday and 2.0 TVR (2.1 last week) on a Sunday. Its fictional offering Qubool Hai saw a drop when it rated 3.2 TVR (3.4 last week). Sapne Suhane Ladakpan Ke though registered a slight growth taking its score to 2.1 TVR (1.9 last week). The historical show Jodha Akbar generated 1.7 TVR (1.5 last week).
Fourth placed, Sony Entertainment Television‘s long running crime series seems to be enjoying the attention of its viewers. Thus CID witnessed a slight growth as it rated 2.7 TVR (2.5 last week) and Crime Petrol rated 2.1 TVR (1.8 last week). On the other hand, Comedy Circuske Ajoobe rated 1.3 TVR (1.5 last week). The channel‘s historical show Maharana Pratap saw an improvement generating 1.7 TVR (1.6 last week).
Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior (IIJ) notched up its rating taking its score to 2.4 TVR (1.7 last week) on Saturday and rated 2.0 TVR (1.9 last week) on Sunday.
Fifth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.8 TVR (3.6 TVR). Chidiya Ghar lost points when it scored 1.9 TVR (2.1 last week). Lapataganj saw a 0.1 improvement in its score when it rated 1.3 TVR (1.2 last week). Other fictional shows witnessed marginal rise and fall as well.
Sixth placed, Life OK‘s top series Mahadev rated 1.7 TVR (1.6 last week). The new fiction showDo Dil Ek Jaan maintained its stability scoring 0.8 TVR. Savdhan India generated 1.1 TVR (1.2 last week). Shapath showed some improvement when it rated 1.4 TVR (1.2 last week).
Sahara rated 17 GRPs (16 last week), but it still continues to be at the bottom.
In the movie channels genre: Zee Cinema saw a drop, reporting 112 GRPs (121 last week); Star Gold fell to 98 TVR (103 last week and Movies OK was at 58 GRPs (60 last week). On the other hand, Max reported 106 GRPs (110 last week).
All in all, week 29 saw most of the Hindi GECs losing some and winning some, but still maintaining its loyal audiences. How will it fare next week, let‘s wait and watch.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
