News Broadcasting
Celebrate this Friendship Day with Comedy Central and Gloria Jean’s Coffees
Mumbai, July 26, 2013: ‘Two is company, three’s a crowd’… as goes the famous saying but Comedy Central India’s new sitcom ‘Threesome’ is here to change that view. The sitcom is all about friends and to promote this, Comedy Central India and Gloria Jean’s Coffees has launched awesome ‘Threesome’ offer- ‘Buy 2 Get 1 Free’ on Café Latte. So, head to Gloria Jean’s Coffees for gourmet coffee experience with your best buddies this friendship day.
The famous American sitcom ‘Threesome’, recently launched by Comedy Central India, is an award winning sitcom which is about three inseparable friends- one girl, two boys and three possibilities.
Hence, this friendship day the channel celebrates the spirit of best friends by indulging in the special offer at the city’s best hangout café.
Grab you Awesome Threesome Offer – ‘Buy 2 Get 1 free’, From August 1st 2013
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
