MAM
Colors continues to be top gainer at no 2, Star still leads the way in wk 30
MUMBAI: After the two-week long conflict, the three bodies IBF, AAAI and ISA along with TAM came up with the consesus, last week. Hence, from now onwards the TAM TV ratings will appear in thousands, colloquially referred to as TVT (Television viewership in thousands). The TVTs are in terms of gross numbers.
In week 30, Colors continues its steady climb in the ratings ladder, securing the no 2 position, as it added 34,469 TVT , taking its score to 455,603 TVT (421,134). Third placed, Zee TV, this week is the second highest gainer as it notched up 19,047 TVT taking its score to 321,762 TVT (340,809), according to the weekly ratings provided by a TV channel. Star Plus continues to be the leader even after losing 20,328 TVT taking its tally to 473,998 TVT (494,326). Sony ranked no 4 this week when it generated 315,840 TVT (319,613) followed by Sab as it shed 10,164 TVT taking its score to 299,761 TVT (309,925). Life OK lost 5,635 TVT taking its final score to 239,981 TVT (245,616). The data collected is for viewers in the CS4+, HSM markets.
Lets take a closer look at how the shows fared this week. The numero uno Star Plus‘, Diya aur Baati Hum proved to be the star yet again, witnessing a slight growth and rated 9,133 TVT (9,121). Another prime time show, Yeh Rishta Kya Kehlata Hai decreased its reach taking its score to 6,114 TVT (6,936). Pyar Ka Dard Hai seems to lost audiences this week when it rated 5,939 TVT (6,330) and Saathiya registered 5,460 TVT (5,639). The reality show India‘s Dancing Superstars lost some of its viewership when it rated 3,673 TVT (3,916) on Saturday and 3,181 TVT (3,465) on Sunday.
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa attracted viewers on Saturday when it generated a 5,853 TVT (5,513) but failed to do so on Sunday when it registered 4,690 TVT (4,820). Fiction shows on Colors also seem to have caught the viewer‘s attention. Thus,Balika Vadhu witnessed a hike generating 8,018 TVT (6,175), Madhubala – Ek Ishq Ek Junoonrated 4,822 TVT (4,526) and Uttaran rated 4,126 TVT (3,987). New show Comedy Nights with Kapil definitely has attracted viewers with his comedy and also constantly getting special guests to perform along with him on the show; it generated 6,352 TVT (5,537) on Saturday and Sunday. The new entrant on the channel Mrs Pammi Pyarelal rated 1,796 TVT (1,968).
Zee TV‘s reality dance show DID Super Moms witnessed a huge hike, the reason being outstanding performances, rated 4,979 TVT (4,465) on Saturday and 4,233 TVT (4,125) on a Sunday. Its fictional offering Qubool Hai saw a rise when it rated 7,380 TVT (6,479). Sapne Suhane Ladakpan Ke though registered a slight growth taking its score to 4,472 TVT (4,232). The historical show Jodha Akbar shed to register 3,132 TVT (3,421).
Fourth placed, Sony Entertainment Television‘s long running crime series seems to be lacking viewership this week. Thus, CID rated 5,169 TVT (5,451) and Crime Petrol rated 3,906 TVT (4,270). On the other hand, Comedy Circus ke Ajoobe Mahabali Audition witnessed a hike generating 2,955 TVT (2,652). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3,302 TVT (3,369). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Juniordipped taking its score to 4,441 TVT (4,840) on Saturday and 3,850 TVT (4,064) on Sunday.
Fifth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,724 TVT (7,786). Chidiya Ghar lost when it scored 13,691 TVT (3,885). Wah Wah Kya Baat Hai saw an improvement in its score when it rated 1,465 TVT (1,312). Other fictional shows witnessed marginal rise and fall as well.
Sixth placed, Life OK‘s top series Mahadev rated 3,074 TVT (3,530). The new fiction show Do Dil Ek Jaan scored 1,700 TVT (1,792). Savdhan India improved its score when it generated 2,523 TVT (2,236).
Sahara One rated 33,964 TVT (35,413), but it still continues to be at the bottom.
In the movie channels genre: Zee Cinema saw a hike, reporting 238,378 TVT (227,087); Star Gold rose to 203,238 TVT (198,044) and Movies OK was at 112,714 TVT (118,524). On the other hand, Max reported 215,075 TVT (215,985).
All in all, week 30 saw most of the Hindi GECs losing some and winning some, and few still maintaining its loyal audiences. How will it fare next week, let‘s wait and watch.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
