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Ministry of Information and Broadcasting introduces ‘New Media Wing’

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NEW DELHI: Almost a year after guidelines were framed for the use of social media by government agencies and citizen engagement for e-governance projects, the proposal for establishing a ‘New Media Wing’ in the Information and Broadcasting Ministry for publicising its initiatives through multiple social media platforms has received the official nod.

 

The move has come even as the government is gearing itself for the general elections next year. Both All India Radio and Doordarshan launched its new series yesterday to highlight the initiatives of the government.

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According to the proposal approved by the union cabinet, the new wing to be headed by a joint secretary level officer would address the communication and dissemination requirements of the government on social media platforms. The wing would integrate the communication tools horizontally and vertically through various social media platforms.

 

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The proposal for establishment of new media wing has been drawn on the basis of the experience of the initiative undertaken by the ministry recently, on a pilot basis to position itself on the social media platforms such as YouTube, Facebook and Twitter.

 

The administrative and operational support will be provided by a unit under the ministry – the Research Reference and Training Division – which would be the new wing.

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The expenditure for establishing the wing and the recurring expenditure thereon would cost the exchequer an amount of Rs 22.5 crore during the 12th Five Year Plan (1012-17) which has been approved by the cabinet committee for economic affairs under the development communication and information dissemination plan scheme of the ministry.

 

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In August last year, the government had issued framework and guidelines to enable the various agencies to create and implement their own strategy for the use of social media. The document was to help them to make an informed choice about the objective, platforms, resources, etc. to meet the requirement of interaction with their varied stakeholders.

 

The official statement had then said, “As more and more projects are getting implemented, an increasing need has been felt for wider and deeper participation of an engagement with all stakeholders to ensure that citizen centricity is maintained in all projects. There is now a consensus that citizen participation and civic engagement are the building blocks for good governance and e-governance is a critical component of good governance.

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It had added that, “Media is transforming the way in which people connect with each other and the manner in which information is shared and distributed. While at a personal level, the uptake and usage of social media is gaining rapid popularity, use and utility of such media for official purpose remain ambiguous. Many apprehensions remain including, but not limited to, issues related to authorisation to speak on behalf of department/ agency, technologies and platform to be used for communication, scope of engagement, creating synergies between different channels of communication, compliance with existing legislations etc.”

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Kamlesh Singh receives Haldi Ghati Award from MMCF

India Today Group editor honoured for three decades of journalism at Udaipur ceremony.

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MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.

The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”

Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.

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The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.

Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.

In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.

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