MAM
Colors’ 24 and Tata Motors to ride together
MUMBAI: It has been touted as one of the biggest fiction shows to hit Indian television in a long time. Based on the hit Fox series which ran for eight seasons in the US, Colors‘ long-in-gestation 24 series has already created a buzz because of the fact that Anil Kapoor is associated with it as producer under the banner of Anil Kapoor Film Company. Additionally many key names from Bollywood are working on it: right from acclaimed Delhi Belly director Abhinay Deo who is helming it to Rensil D‘Silva and Bhavani Iyer who have been scripting it.
Colors CEO Raj Nayak saw a lot of promise in the Indian adaptation of 24 when Kapoor approached him and it took barely 20 minutes to decide to put it on his channel. Some of Raj‘s faith in it is bearing fruit. Colors today announced that it has managed to rope in Tata Motors Vehicles as the presenting sponsor.
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Ranjit Yadav believes it to be a good opportunity for the company
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Speaking on the association Tata Motors Vehicles Business unit president Ranjit Yadav says, “This association with 24 offers us an exciting platform to demonstrate the true capability of our dynamic cars, which delivers performance and comes with technology rich features.”
Brand integration will be visible throughout the series as Anil Kapoor and Tata Motors cars and UVs will be racing in action. Nayak points out: “It takes brand partnerships to another level beyond the conventional 30-second commercial.” Previously, the channel had also experimented with its brands on Bigg Boss where a lot of its sponsors were seen during the show.
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The show will be a hit, according to Raj Nayak
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Anil Kapoor who plays the role of Jai Singh Rathod, the Indian version of Jack Bauer explains: “In the show, I will be driving Tata Motors‘ dynamic and exciting vehicles in my adventurous quests across terrains to tackle various security threats.”
This will be Anil Kapoor‘s first stint on the Indian small screen (he acted in the English version of the series in the US) and will have the pace of a real time narrative. The set which has been developed to look almost like the American version is in Andheri (Mumbai) at Kapoor‘s own studio named Stage 1. Under pre-production and production for more than a year, it was to see the light of day on 1 April. However, Nayak says that everyone had to take care during the adaptation process because of sensitive issues such as religion, terrorism and politics; hence it has taken time.
“It will be a game changer and I genuinely believe it,” says an optimistic Nayak.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
