Movie Channels
Shagun TV launches new game-show Jodi No 1
MUMBAI: Earlier this year, Shagun TV, country’s first 24-hour wedding entertainment channel, was launched with a promise to have shows that were not only unique but also exciting to all matrimonial-related matters, whether it’s astrology, shopping or honeymoon travel planning.
Trying to stay true to its theme, the channel is launching its first game show Jodi No 1.
The game-show will try to explain the importance of marital relationship through each of its round. It will witness the participation of four married couples who will be tested on the grounds of compatibility. And the couple winning the majority of rounds will be the winner of the episode and will move closer to the trophy of Jodi No 1.
The game show will highlight the importance of marital relationship through each of its round
The sequence of rounds will try to see how well are the couples aware of each others likes and dislikes, how quickly they understand each others non verbal quos, how well is their understanding about rituals and customs of marriage, how much romance is instilled in their relationship and how much fun factor exists between them.
“It is a niche channel and will cater to only a limited audience. So it is hard to say how will the channel or the show work,” says a media planner who went on to state the example of a matrimonial show, aired on a leading GEC a few years back and hosted by an actress, failed to garner much ratings.
The one hour show will be hosted by actor-cum-anchor Agastya Jain and Sugandha Sharma and will be aired from 30 August, every Friday to Saturday, 8 pm onwards.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
