e-commerce
ShipRocket offers high-speed dispatch and shipping service for e-retailers
MUMBAI: KartRocket, an e-commerce platform for SMEs and retailers, has launched a new powerful order-processing and shipping service for its e-retail clients, ShipRocket.
The one-click service, based on the SAAS (Software as a Service) model, allows e-commerce ventures to enjoy the benefits of the highly efficient delivery management service. ShipRocket enables its clients to dispatch a shipment, pick a courier company, assign an airway bill number and print a shipping label amongst other facilities.
The service prints all packing slips in batches providing easy access to all customers and order information in one place. Order statuses change automatically from ‘dispatch’ to ‘shipped’ and from ‘shipped’ to ‘delivered’, facilitating the tracking of order history for a particular order. The final consumer is notified via auto-emails and SMSes when the order moves through dispatch and delivery. ShipRocket manages remittance from various companies and is fully integrated with Amazon and eBay.
Kartrocket.com CEO and co-founder Saahil Goel commented on the new service saying, “ShipRocket is a phenomenal new technology that we have introduced to smoothen the work of those who want to sell their products online. The service has extended coverage with shipping enablement to over 12,000 pin codes including 6,000 COD pin codes. We follow the policy of a uniform contractual agreement for all clients, enabling multi-vendor management with vendor panels for all our clients. We truly hope to revolutionize the e-commerce space with this excellent introduction.”
Keeping true to its promise of providing unmatched coverage and reach to its clients, the company is looking at adding more shipping service providers in local regions in the quarters to come.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
