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Maharashtra to attract tourists from North India

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NEW DELHI- In a most aggressive marketing plan, Maharashtra Tourism Development Corporation (MTDC) has kick started its mission to attract tourists from North Indian states by opening its tourist information centre in this part of the country. Maharashtra Tourism aims to cover 10 prominent cities of India to promote tourist destinations of Maharashtra having already opened a tourist information centre in Hyderabad recently.

 

Starting with its marketing campaign in Delhi on Friday, Maharashtra Tourism is all set to attract the tourists from Delhi and surrounding states by setting up Tourist Information Centre at Hotel Janpath.

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Shri Chhagan Bhujbal, Honorable Minister of Tourism, Government of Maharashtra, said, “We already attract maximum foreign tourists and now we are also focusing on attracting domestic tourists in large numbers. Maharashtra has everything in terms of tourist destinations. It is an unlimited resource for beach lovers, adventure sport lovers, honeymoon travelers, pilgrimages and sites of historical importance and for nature lovers. Maharashtra is one of the most developed States of India with a large class of educated and affluent society.”

 

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Maharashtra is always known for its rich culture, art and festivals. The State is blessed with the world famous World Heritage Sites like the caves of Ajanta-Ellora, 720km long coastline, pilgrimages like Shirdi-Saibaba, Entertainment Capital – Mumbai, Buddhist Pagoda at Gorai (Mumbai), hill stations like Mahabaleshwar-Panchgani and Matheran, wildlife sanctuaries of Tadoba-Pench and India’s wine capital-Nashik.

 

Dr. Jagdish Patil, Managing Director, MTDC, said, “MTDC has been taking several progressive steps to encourage tourism in Maharashtra. Along with this facility in Delhi, we are also hosting a road-show for the tour operators to promote Maharashtra as a preferred tourist destination. It will be an interactive session with the tour operators about how best we can improve the number of tourists visiting from North India to Maharashtra.” Apart from Delhi, MTDC is planning to unveil their tourist offices in Lucknow and Tirupati in the near future.
The information pertaining to all destinations and tourist information will be available at the new office of MTDC which will become one point source of information for the tourist enthusiasts from North India and tour operators.

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News Broadcasting

Senior media executive Madhu Soman exits Zee Media

Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business

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Madhu Soman

NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.

In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.

Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.

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During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.

But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.

Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.

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His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.

Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.

Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.

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