News Broadcasting
Sony Music signs Punjab’s sensational rapper/singer Badshah
MUMBAI: The Saturday night party anthem – Saturday Saturday’s popular rapper/singer Badshah has been signed by leading music label – Sony Music.
Badshah is known for his hit number Saturday Saturday which rose to popularity within a few hours of its release and became an instant hit and a club anthem. His latest offering Proper Patola by Diljit Dosanjh is a trending sensation on Youtube with 1 MN views on Vevo. Badshah has great music sensibility and is extremely popular amongst the youth.
Sony Music had signed Bohemia under their Punjab catalogue followed by multi-talented singer/actor Diljit Dosanjh and now is proud to be associated with Badshah. Commenting on the same, Sanujeet Bhujabal said, “Punjab has been one of our key focuses and the artists here have a lot of talent waiting to be explored and made available to music enthusiasts. We have worked with the best in the industry and are again happy to be working with the best in the industry with a global fan base. We wish him the best and promise a great musical journey together”
Says Badshah, “Sony music is an amazing place to be. The atmosphere, the team and the way they work is really professional and chilled out at the same time. I feel proud and responsible to be on the label and its just the beginning of a new era. Look out for some amazing stuff in the near future including my debut album in October”
Sony Music with its worldwide distribution network will ensure Badshah’s new songs and shows hit milestones.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
