MAM
Sony back at no four; Star continues to lead the pack
MUMBAI: The war for ‘the best among the rest‘ continues even as the top three positions see no change in week 36 of TAM TV ratings. In week 36, reality shows have worked wonders for most of the GECs.
The best example is Sony‘s new reality show Kaun Banega Croreprati that has garnered 8,950 TVTs on a Friday and 8,460 TVTs on a Saturday. Sony which was at the fifth position last week has propped up to fourth position and witnessed a huge growth, recording 346,122 GVTs (291,074). Zee TV was the next highest gainer as it witnessed 410,774 GVTs (395,024) and occupies the number three slot.
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Star Plus continues to lead the pack by maintaining its stability and reported 494,732 GVTs (495,509). Not quite far is Colors which continues to maintain its number two position recording 452,851 GVTs (452,921).
Sab, a sister channel of Sony goes back to the number five position as it rated 322,392 GVTs (319,158). Life OK is at sixth position this week with 276,290 GVTs (269,927).
Back to the chart topper, Star Plus channel‘s popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,765 TVTs (10,175). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a slight rise taking its score to 7,261 TVTs (7,024). Pyar Ka Dard Hai reported 6,840 TVTs (6,515) and Saathiya registered 6,079 TVTs (6,127). Reality show Junior Master Chef lost its audiences witnessing a drop 2,370 TVTs (2,671).
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa has grabbed attention of the viewers this week generating a huge growth 6,482 TVTs (5,979) on a Saturday and 7,568 TVTs (5,730) on a Sunday. Long running fiction series Balika Vadhu registered 5,912 TVTs (6,127), Madhubala – Ek Ishq Ek Junoon scored 4,847 TVTs (5,329) and Uttaran rated 4,450 TVTs (5,069). The comedy show Comedy Nights with Kapil is enjoying good attention of viewers generating 7,983 TVTs (7,072).
Zee TV‘s reality dance show DID Super Moms witnessed drop in its viewership and rated 3,257 TVTs (4,653) on Saturday and 4,012 TVTs (4,490) on a Sunday. Its fictional offering Qubool Hai scored 6,380 TVTs (6,492). Pavitra Rishta generated 5,163 TVTs (5,078). It‘s long running series Sapne Suhane Ladakpan Ke scored 5,362 TVTs (4,785). The channel‘s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 7,259 TVTs (6,824). Drama series Do Dil Bandhe Ek Dori Se registered 5,946 TVTs (5,188).
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Fourth placed, Sony‘s long running crime series CID saw a healthy rise recording 5,941 TVTs (4,758) and Crime Petrol scored 3,418 TVTs (4,783). The channel‘s historical show Maharana Pratap generated 3,354 TVTs (2,993). Sony‘s Indian Idol Junior aired its grand finale on 8 September and reported 6,290 TVTs. Other fiction shows either held on to their viewership or dipped marginally during the week.
Fifth placed Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 6,751 TVTs (7,094). Chidiya Ghar gets active this week when it scored 3,064 TVTs (2,777). Lapataganj reported 2,062 TVTs (2,093). Other fictional shows witnessed marginal rise and fall as well.
Sixth placed, Life OK‘s top series Mahadev rated 2,511 TVTs (2,995). Do Dil Ek Jaan stood at 1,462 TVTs (1,721), Savdhan India rated 2,651 TVTs (2,271), whereas Shapath generated 3,339 TVTs (2,455) and Gustakh Dil rated 1,333 TVTs (1,372).
Sahara One continues to be at the bottom scoring 28,742 GVTs (29,645).
In the movie channel‘s genre: Zee Cinema reported 206,038 GVTs (246,750); Star Gold witnessed a fall with 176,904 GVTs (194,992) and Movies OK rated 105,357 GVTs (118,643). On the other hand, Max witnessed a drop with 179,760 GVTs (223,692).
Well, it seems the GECs are having a good roller coaster ride. Let‘s see what is instore for the GECs in the coming weeks.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
