MAM
Sony back at no four; Star continues to lead the pack
MUMBAI: The war for ‘the best among the rest‘ continues even as the top three positions see no change in week 36 of TAM TV ratings. In week 36, reality shows have worked wonders for most of the GECs.
The best example is Sony‘s new reality show Kaun Banega Croreprati that has garnered 8,950 TVTs on a Friday and 8,460 TVTs on a Saturday. Sony which was at the fifth position last week has propped up to fourth position and witnessed a huge growth, recording 346,122 GVTs (291,074). Zee TV was the next highest gainer as it witnessed 410,774 GVTs (395,024) and occupies the number three slot.
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Star Plus continues to lead the pack by maintaining its stability and reported 494,732 GVTs (495,509). Not quite far is Colors which continues to maintain its number two position recording 452,851 GVTs (452,921).
Sab, a sister channel of Sony goes back to the number five position as it rated 322,392 GVTs (319,158). Life OK is at sixth position this week with 276,290 GVTs (269,927).
Back to the chart topper, Star Plus channel‘s popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,765 TVTs (10,175). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a slight rise taking its score to 7,261 TVTs (7,024). Pyar Ka Dard Hai reported 6,840 TVTs (6,515) and Saathiya registered 6,079 TVTs (6,127). Reality show Junior Master Chef lost its audiences witnessing a drop 2,370 TVTs (2,671).
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa has grabbed attention of the viewers this week generating a huge growth 6,482 TVTs (5,979) on a Saturday and 7,568 TVTs (5,730) on a Sunday. Long running fiction series Balika Vadhu registered 5,912 TVTs (6,127), Madhubala – Ek Ishq Ek Junoon scored 4,847 TVTs (5,329) and Uttaran rated 4,450 TVTs (5,069). The comedy show Comedy Nights with Kapil is enjoying good attention of viewers generating 7,983 TVTs (7,072).
Zee TV‘s reality dance show DID Super Moms witnessed drop in its viewership and rated 3,257 TVTs (4,653) on Saturday and 4,012 TVTs (4,490) on a Sunday. Its fictional offering Qubool Hai scored 6,380 TVTs (6,492). Pavitra Rishta generated 5,163 TVTs (5,078). It‘s long running series Sapne Suhane Ladakpan Ke scored 5,362 TVTs (4,785). The channel‘s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 7,259 TVTs (6,824). Drama series Do Dil Bandhe Ek Dori Se registered 5,946 TVTs (5,188).
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Fourth placed, Sony‘s long running crime series CID saw a healthy rise recording 5,941 TVTs (4,758) and Crime Petrol scored 3,418 TVTs (4,783). The channel‘s historical show Maharana Pratap generated 3,354 TVTs (2,993). Sony‘s Indian Idol Junior aired its grand finale on 8 September and reported 6,290 TVTs. Other fiction shows either held on to their viewership or dipped marginally during the week.
Fifth placed Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 6,751 TVTs (7,094). Chidiya Ghar gets active this week when it scored 3,064 TVTs (2,777). Lapataganj reported 2,062 TVTs (2,093). Other fictional shows witnessed marginal rise and fall as well.
Sixth placed, Life OK‘s top series Mahadev rated 2,511 TVTs (2,995). Do Dil Ek Jaan stood at 1,462 TVTs (1,721), Savdhan India rated 2,651 TVTs (2,271), whereas Shapath generated 3,339 TVTs (2,455) and Gustakh Dil rated 1,333 TVTs (1,372).
Sahara One continues to be at the bottom scoring 28,742 GVTs (29,645).
In the movie channel‘s genre: Zee Cinema reported 206,038 GVTs (246,750); Star Gold witnessed a fall with 176,904 GVTs (194,992) and Movies OK rated 105,357 GVTs (118,643). On the other hand, Max witnessed a drop with 179,760 GVTs (223,692).
Well, it seems the GECs are having a good roller coaster ride. Let‘s see what is instore for the GECs in the coming weeks.
Brands
PRCI appoints Baldev Raj as Delhi chapter chairman
Six-month leap signals push for bold, AI-led shift in communications strategy
NEW DELHI: Public Relations Council of India has appointed Baldev Raj as chairman of its Delhi chapter, marking a swift elevation just six months after he took on the role of vice chairman.
The move comes amid growing churn in the communications industry, with trust deficits and misinformation reshaping how brands engage with audiences. According to the latest Edelman Trust Barometer, public trust in institutions continues to decline, while concerns around misinformation remain high.
Industry insiders say Raj’s rapid rise reflects the momentum he has built at Prius Communications, which has picked up five major industry awards in the past four months. His appointment signals PRCI’s intent to bring sharper, more future-facing leadership to the fore.
Under his leadership, the Delhi chapter is set to roll out a series of initiatives aimed at repositioning public relations as a strategic business function. These include an AI ethics and integration framework, a C-suite advisory council, and a revamped young communicators programme focused on mentorship and leadership development.
Commenting on the appointment, Public Relations Council of India chairman emeritus and chief mentor M. B. Jayaram said, “This wasn’t a question of succession; it was a question of strategic necessity. Baldev’s track record of innovation made it clear that we needed his vision and velocity at the helm now.”
For his part, Baldev Raj framed the role as a turning point for the profession. “Our profession stands at a crossroads. We can either be consumed by the tidal wave of AI-generated noise, or become the strategists who restore trust and clarity,” he said. He added that the focus will be on a ‘human plus machine’ approach, blending artificial intelligence with human insight.
Raj, founder of Prius Communications, operates across reputation management and strategic advisory, with specialised verticals in healthcare and brand consulting.
With this leadership shift, PRCI appears to be betting on speed, strategy and a stronger voice for communicators at the decision-making table.
