News Broadcasting
The Bachelorette India Mere Khayalon ki Mallika creates a stir online!
NEW DELHI: India’s fastest growing GEC, has yet again broken all realms of success. Days before the official launch of the on-air promos, the channel has gone ahead and released the video online, ensuring over 1,34,000 unique views (on youtube)
Social media platforms like Facebook and Twitter have also been utilized. Mallika Sherawat wishing Narendra Modi on his birthday has gone viral. The keywords ‘Mallika Sherawat’ are trending on Twitter increasing the recall for the Bollywood Diva.
Previously, during a recent press gathering, Mallika announced that Narendra Modi is the most eligible bachelor. This piece of news had the digital and social platforms buzzing with discussions about Mallika Sherawat. This led to a sizeable volume of people discussing Mallika and the show which led to Mallika Sherawat trending on 7th and 8th September, 2013.
On 7th September, 2013 there was a web exclusive release of the launch promo of The Bachelorette India. The promo got a lot of organic traction on YouTube and has more than 1,34,433 views, from the release (Digital release – 8th September) till date. (17th September, 2013) Said Ajit Thakur, General Manager, Life OK, “The idea was to engage people on the social media platform. Whether it is in the form of a video or tweet, the online conversations have created a strong mass anticipation around the show”.
Social media was twittering, creating high recall factor for Mallika, leading to a high curiosity level for the show.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
