English Entertainment
Reliance Entertainment Digital has its eye on English entertainment content
Reliance Entertainment Digital CEO Manish Agarwal is pretty excited about his company’s date with MipCom this year. Says he: “We want to understand the market and its offering and how relevant it is for the digital business. We are always in search of some interesting and innovative content.”
For Agarwal, who is into content publishing, participation in Mipcom is likely to become an integral part of doing business, though his company is participating in it for the first time.
“It gives us an opportunity to explore the large variety of content which we need for the various platforms like BigFlix, Zapak etc. We will obviously focus on networking with more content providers and aggregators across the globe,” says he.
Reliance Entertainment Digital which launched its over the top (OTT) service BigFlix last year is sorted in terms of Indian programming and now wants add on international content in more genres and languages.
“We want to expand our offerings to the consumer. Participating in Mipcom will help us explore more opportunities,” he says.
We want to expand our offerings to the consume and participating in Mipcom will help us explore more opportunities believes Manish Agarwal
Agarwal says that an increasing group of young Indian consumers is gorging on digitised content on hand held devices and on their PCs. “It is essential for Indian service providers to experiment with new type of content across genres and content-types. And it is just not that Indians will consume only trailers or paparazzi content, they will also look at different content and so we want to explore with a variety of content,” he highlights.
The focus this year at Mipcom he emphasises will be on acquiring entertainment content – especially that which originates from English speaking nations or with English subtitles.
“This will be entertainment for English speaking audiences, entertainment for masses and for kids. This is the reason we are going not only for Mipcom, but also for Mip Junior,” he informs.
For those visiting Mipcom to sell gaming content, expect the Reliance Entertainment
representative at your stall. “We will also look at gaming content or gaming IPs on which games can be created. So we are aiming at kids entertainment both in gaming and VOD content which caters to everyone or in niche segments in the country,” says he. “In terms of gaming IPs, since we are present across the globe, we will go for any IP which is popular. So we will be hunting for any IP across different markets in order to get a license to create mobile games
The OTT service which delivers its content online to connected devices – a la NetFlix in the US – is looking at stacking up its video-on-demand (VOD) menu. “This can subsume movies-on-demand, TV-serials-on-demand and animations-on-demand. And for gaming again we are looking at the mobile platforms.”
And the company is shopping cheque book in hand. So sellers will indeed be kept busy by this emerging digital giant from India.
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
