MAM
Jon Austin and Kate Stanners appointed as Jury Chairs for ABBY One Show Awards 2024
Mumbai: Jon Austin, Co-founder of Supermassive, Sydney Australia, and Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi have been appointed as Jury Chair of Branded Content & Entertainment category and Jury Chair of Film Cinema Digital OTT (above 1 min duration) category respectively, at The ABBY One Show Awards 2024.
Jon Austin, Co-founder of Supermassive has been appointed to the Jury of ABBY One Show Awards 2024 to chair the Branded Content & Entertainment category
Co-founder of Supermassive, Jon is a creative leader whose work has been recognized at every major advertising awards show in the world for PR, entertainment, social and influencer, music, media, and audio. Prior to co-founding Supermassive, Jon was the Executive Creative Director of Host Havas Australia. With over 15 years of work experience, Jon has helped numerous ambitious and iconic brands achieve amazing things.
With a background in commercial music, which saw Jon playing on stages around the world, his passion for popular culture has helped him accrue far more interesting accolades than the usual industry fare. His creations, a true crime podcast for the AFP, and a Christmas carol charted at #1, with the carol still being taught in NZ schools.
Jon’s modern contributions to the tourism industry are significant. He launched a world-first gamified model of ecotourism, that has been praised by global policymakers as a tourism game-changer. Jon also created a global brand platform for Tourism Fiji that brought new levels of authenticity and visitors to the islands. A writer of two Gold Albums, Jon has also helped get a five-year overdue release date from George RR Martin for Winds of Winter.
Kate Stanners, Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi joins ABBY One Show Awards 2024 as Jury Chair of Film Cinema Digital OTT (above 1 min duration) category
Kate Stanners is Chairwoman and Global Chief Creative Officer at Saatchi & Saatchi. Having been at Saatchi & Saatchi for 18 years, she has been pivotal in transforming the agency. By harnessing the unreasonable power of creativity, Kate has driven the agency’s spirit of Nothing Is Impossible to deliver impossible outcomes and revolutionize clients’ businesses.
Based at Saatchi & Saatchi’s London headquarters, Kate oversees Saatchi & Saatchi’s creative output, the creative talent of the network, and global clients that include Visa, UBS, Beiersdorf, and Deutsche Telekom to name a few. Prior to Saatchi, Kate was a Founding Partner of the groundbreaking agency, St Lukes in 1995 – famous for its revolutionary working practices, as well as progressive work.
Recognized as one of AdAge’s ‘Women to Watch’, she also sits on the customer experience council of the V&A museum and was honored to be made President of D&AD in 2019. She is a member of WACL, an association for the most influential women in the UK Communications industry.
The Abby One Show Awards 2024 will be held on the 29, 30, and 31 May during Goafest 2024.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
