Hollywood
Carmen Maura gets Lifetime Award at San Sebastian Filmfest
NEW DELHI: Actress Carmen Maura has been presented with the Donostia Award at the 61st San Sebastian Film Festival.
The event which was held in Spain presented pays tributes to the ones with an outstanding professional careers in Spanish cinema in the last few decades.
The actress received her lifetime achievement award during the out-of-competition Official Selection presentation of her latest participation, Las brujas de Zugarramurdi directed by Álex de la Iglesia.
Las brujas de Zugarramurdi is a delirious frenetic comedy featuring three desperate men who hold up a gold-buyers shop in the Puerta del Sol and then make a madcap getaway heading for Disneyland accompanied by the son of one of them. However, at the French border, they fall into the hands of some Basque witches who keep up the age-old custom of practising witchcraft and making fun of men. The film is the third time that Carmen Maura has worked with Álex de la Iglesia after her performances in La comunidad (Common Wealth, 2000), which won the actress the Silver Shell at the San Sebastián Film Festival, and 800 balas (800 Bullets, 2002). The cast of the film is completed by Hugo Silva, Mario Casas, Jaime Ordó?ez, Macarena Gómez, Carolina Bang and Terele Pávez.
Maura was born in Madrid and started out as an actress in the theatre and small roles on television & films. She shot to fame thanks to the programme on TVE, Esta noche, directed by Fernando García Tola.
Among the numerous acknowledgements that she has received throughout her career, Maura has won four Goya Awards (for Mujeres al borde de un ataque de nervios, ?Ay Carmela!, La comunidad and Volver), the Best Actress Award at the Cannes Film Festival (for Volver), the Best Actress Award at the Venice Film Festival (for Mujeres al borde de un ataque de nervios), a nomination for the César for Best Actress (for Le bonheur est dans le pré), a César Award for Best Supporting Actress (for Les femmes du 6?me étage) and two European Film Academy Awards (for Mujeres al borde de un ataque de nervios and ?Ay, Carmela!). She has also received the Film Academy Gold Medal, the Gold Medal for Merit in Fine Arts and the Knight of Honour Medal of the Order of Arts and Letters of France.
The San Sebastian Festival commenced on 20 September with the opening gala at the Kursaal Auditorium presented by the actors Cayetana Guillén Cuervo and Unax Ugalde.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
