Film Production
Culpa Tuya takes over the world, smashing Prime Video records!
MUMBAI: Prime Video is rewriting the record books, and Culpa Tuya is at the centre of this cinematic revolution. This Spanish young-adult blockbuster didn’t just arrive—it took over, becoming the most-watched international original on Prime Video at launch. Who knew that a sequel from Mercedes Ron’s best-selling Culpables trilogy could ignite such a global frenzy?
Since its release on 27 December 2024, the film has topped charts in over 170 countries, including Spain, France, Italy, Germany, Brazil, and Mexico—even securing a top three spot in the U.S. and U.K.. That’s right—90 per cent of streams came from outside Spain, proving that language barriers are no match for a gripping love story and some serious drama.
So, what’s the secret? A sizzling narrative, characters you can’t help but root for, and the kind of suspense that keeps you glued to the screen. One thing is clear: Culpa Tuya isn’t just a movie—it’s a global movement.
Prime Video also unveiled its top 10 most-watched non-English language international originals of 2024, spotlighting a year of record-breaking international hits. Seven different countries landed on the list, reflecting the platform’s commitment to global storytelling.
Top 10 non-English language international originals on Prime Video in 2024 (Based on performance outside their country of origin in the first 4 weeks of launch):
1. Culpa Tuya (Movie, Spain)
2. Apocalypse Z: The Beginning of the End (Movie, Spain)
3. Maxton Hall: The World Between Us (Series, Germany)
4. Citadel: Diana (Series, Italy)
5. Citadel: Honey Bunny (Series, India)
6. Red Queen (Series, Spain)
7. Marry My Husband (Series, Korea)
8. No Gain No Love (Series, Korea)
9. Betty La Fea, The Story Continues (Series, Colombia)
10. Like A Dragon: Yakuza (Series, Japan)
The young-adult genre ruled 2024, with Culpa Tuya and Maxton Hall: The World Between Us leading the charge. Korean dramas also made waves, proving that audiences crave emotionally rich, binge-worthy content. Meanwhile, Spanish-language titles accounted for four out of the Top 10 spots, reinforcing the global appeal of Spanish storytelling.
“It’s been a landmark year for International Originals on Prime Video, as customers increasingly embrace stories from across the world,” said Prime Video & Amazon MGM Studios VP – international originals, James Farrell. “Our success proves that great storytelling transcends language and geography.”
Prime Video’s international originals didn’t just travel well—they shattered records in their home countries. Among the biggest hits:
. Mirzapur, Season 3 (India) – The most-watched show on Prime Video India at launch
. Oshi No Ko (Japan) – The biggest debut for a Japanese Original
. Who Killed Him? (Mexico) – Mexico’s most-watched title of all time
. The Park Maniac (Brazil) – The top Brazilian Original ever
. Nahir (Argentina) – The most-viewed title in Argentina’s history
Prime Video is doubling down on global storytelling with a lineup of sequels, new seasons, and adaptations of beloved franchises. Fans can look forward to:
. Culpa Nuestra (Spain) – The next installment in the Culpables trilogy
. My Fault: London (UK) – A UK-based spin-off of the franchise
. Maxton Hall: The World Between Us – Season 2 (Germany)
. Red Queen – Season 2 (Spain)
. Betty La Fea, The Story Continues – Season 2 (Colombia)
. Superboys of Malegaon (India) – A highly anticipated new Indian series
“We’re thrilled to see Culpa Tuya resonate with audiences worldwide, breaking records and setting new benchmarks,” said Prime Video & Amazon MGM Studios head of movies & scripted TV, María Contreras. “The appetite for great international storytelling has never been stronger, and we’re committed to bringing even more compelling stories to our global audience.”
With Prime Video’s International Originals smashing records across continents, 2025 is set to unleash even bigger cinematic waves. Who needs subtitles when a great story speaks every language? One thing is clear: the future of entertainment is borderless.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
