GECs
Shemaroo Umang and Balaji Telefilms team up for a riveting new show ‘Chaahenge Tumhe Itnaa’
Mumbai: Shemaroo Umang, one of India’s Hindi General Entertainment Channel, and Balaji Telefilms, has proudly announced their collaboration for the highly anticipated new show, ‘Chaahenge Tumhe Itnaa.’ This marks the first-ever partnership between the two and promises to redefine television viewing experiences across the nation. The show is set to go on air starting 20 February, 2024 every Monday to Saturday at 9:00 PM.
Crafted under the creative vision and expertise of Ektaa Kapoor, hailed as the queen of Indian Television, ‘Chaahenge Tumhe Itnaa’ delves into the intricacies of relationships and the unique bond shared between Aashi and her father-in-law, who serves as a guiding light and fatherly figure in her life. The narrative revolves around the life of Aashi, portrayed by Swati Sharma, who is married at a young age but loses her husband under unforeseen circumstances. Taken under the wing of her father-in-law, played by Abhay Bhargava, Aashi embarks on a journey of education and growth, where she meets Siddharth, played by Bharat Ahlawat. The show’s narrative beautifully illustrates Aashi’s selfless devotion to her family and her commitment to nurturing her relationships, even at the expense of her own desires.
Shemaroo Entertainment COO (Broadcasting Business) Sandeep Gupta said, “We are delighted to join forces with Balaji Telefilms for our new show ‘Chaahenge Tumhe Itnaa’ as they are known for bringing refreshing stories. Family dramas have always resonated well with the audience, and both Shemaroo and Balaji Telefilms have a rich history of delivering content that people adore. Together, we aim to captivate hearts and inspire emotions through the power of television. Our new offering challenges the stereotype that the term ‘father-in-law’ is devoid of a paternal connection and brings a new angle to family bonds. Through this compelling narrative we aim to leave an indelible mark on viewers’ hearts and minds.”
Speaking about the show, Kapoor said, “In each project, my goal is to share stories that connect with the audience. ‘Chaahenge Tumhe Itnaa’ holds a special place in my heart as it delves into the unique dynamics of a father-in-law and daughter-in-law relationship. In this show, we have showcased the father-in-law figure from a distinctive angle. The story narrates the tale of a father-in-law who steps into the role of a father, recognizing the potential in his daughter-in-law and going the extra mile to support her aspirations. As the audience embarks on Aashi’s journey, they will witness the depth of her character and the challenges she faces in prioritizing her loved ones amidst life’s complexities. Every character in the show has a strong role to play and I have no doubt that the audience will warmly accept this story which will be breaking societal norms.”
Produced by Ektaa Kapoor under the banner of Balaji Telefilms, ‘Chaahenge Tumhe Itnaa’ is a captivating family drama that features a stellar cast, including Swati Sharma, Bharat Ahlawat, Abhay Bhargav, Khyati Keswani, Kishan Bhan, Sangeeta Adhikari, Aishwarya Aher, Kajal Chauhan, Veronica Talreja, among others portraying significant roles in the storyline
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
