MAM
DDB Mudra creates campaign for TTK Prestige
MUMBAI: Kitchen appliances manufacturer TTK Prestige, part of the Rs 2,500 crore TTK Group, has roped in Aishwarya Rai Bachchan and Abhishek Bachchan as their brand ambassadors.
A campaign has been launched with Prestige re-introducing the line ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’. It has been conceptualised by DDB Mudra – Bengaluru.
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Talking about the campaign which will see the couple on screen after a long time, DDB Mudra, senior VP & head Bengaluru Sujoy Gosh says, “We want to premiumise the brand and get it connected to the new urban Indian couple. And establish it as a national player which has a large range of products for the evolving indian kitchen.”
The campaign will have six TVCs wherein five for different products and one introducing the iconic line and establishing the range. “We have used the lines very refreshingly and contextualised it in every TVC. The products are weaved in as part of the story, so they seamlessly blend in and are a delight to watch. The stories are taken from their daily life. We had a number of discussions with the stars to come up with stories which are real. The stars were part of the creative development process right from the beginning,” adds Gosh.
It is a complete 360 approach and will be using TV, print and digital extensively. As of now, the agency and the company are also in talks to develop AFPs with TV channels as well so that the brand thought can get magnified.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
