MAM
DDB Mudra creates campaign for TTK Prestige
MUMBAI: Kitchen appliances manufacturer TTK Prestige, part of the Rs 2,500 crore TTK Group, has roped in Aishwarya Rai Bachchan and Abhishek Bachchan as their brand ambassadors.
A campaign has been launched with Prestige re-introducing the line ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’. It has been conceptualised by DDB Mudra – Bengaluru.
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Talking about the campaign which will see the couple on screen after a long time, DDB Mudra, senior VP & head Bengaluru Sujoy Gosh says, “We want to premiumise the brand and get it connected to the new urban Indian couple. And establish it as a national player which has a large range of products for the evolving indian kitchen.”
The campaign will have six TVCs wherein five for different products and one introducing the iconic line and establishing the range. “We have used the lines very refreshingly and contextualised it in every TVC. The products are weaved in as part of the story, so they seamlessly blend in and are a delight to watch. The stories are taken from their daily life. We had a number of discussions with the stars to come up with stories which are real. The stars were part of the creative development process right from the beginning,” adds Gosh.
It is a complete 360 approach and will be using TV, print and digital extensively. As of now, the agency and the company are also in talks to develop AFPs with TV channels as well so that the brand thought can get magnified.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
