News Broadcasting
Fluence signs Malayalam Cinema Actress Manju Warrier
MUMBAI : CA Media Digital’s first venture, Fluence – India’s leading online influencer network around celebrities and brands has recently signed renowned Malayalam cinema actress Manju Warrier.
Fluence helps brands maximize their impact on audiences, by utilizing the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness. Currently, Fluence will focus on various digital platforms for Manju including Facebook, Twitter, Instagram, Tumblr, YouTube, and Bubble Motion and focus on the monetization strategy for her on the digital platform
“We are thrilled to have a national award winner and a fantastic actress like Manju Warrier on board. The crux of Fluence is connecting our prospective celebrities via their digital platforms to both fans and brands across verticals. Manju is already very popular on Facebook with over 4 lakh followers. Fluence actively ensures that the celebrity engages with their fans across genres and regions in India.” said Rishi Negi, Executive Vice President Operations.
Keyed up about the association, Manju Warrier commented, “Social media continues to evolve and has become an integral part of modern society. For celebrities however, there’s so much more that goes into how we use and leverage our social media platforms to connect with our fans. I am excited to work with the young talented team at Fluence as I believe that Digital media is definitely the way forward.”
Fluence has been managing celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor, handle their digital life which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space. Brands that are actively spending on Fluence are Nestle, Thums Up, Suzuki, Kalyan Jewelers and Binani Cement. Fluence is also in active discussion with other Celebrities from Bollywood, the south and Indian cricket to get on board.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
