iWorld
Twitter has edge over Facebook in real-time TV, says report
MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report said Thursday.
As per the report, Twitter is still more attractive to advertisers and marketers than Facebook when it comes to real-time TV, according to eMarketer.
“Facebook is further behind, but it has several advantages—such as its massive size—that will, over time, make it an attractive option,” said the report.
Still, with more than a billion users, compared to Twitter’s base of more than 215 million, Facebook’s real-time TV promise is huge. A major reason is that, compared to Twitter, it has more user data for advertisers to tap.
Twitter, the report noted, “integrated with TV shows and networks and developed ad products that align with marketers’ television advertising.” Twitter has reported that “95% of public social conversations around TV happen on its service,” the report said.
Twitter’ strong TV potential has become more prominent as the San Francisco-based social network moves toward going public. Analysts sizing up the Twitter offering have consistently pointed to TV as one of its core strength.
In a way, Twitter’s TV edge is based on how it quickly emerged as “a place where people have gone to discuss what they are watching on TV.”
