MAM
Close Dentsu creates new campaign for Maruti Suzuki
MUMBAI: The campaign conceptualised by Dentsu Creative Impact aims to launch Stingray as a stylish, premium offering for the youth of today.
The agency’s approach for the campaign is to understand the audience well before the communication started. The youth who is experimental, always hungry for more and wants to make the most of his/her life. In a nutshell, he/she wants ‘everything’ from life.
On the campaign Harish Arora, NCD, Dentsu Creative Impact NCD Harish Arora said: “Pick any youth today and just peek into his car… you find Pizza boxes, cans, ties, shirts, shoes inside. Simply put, the youth today practically live out of their cars, the car is more than just a mode of transport, and it’s their world today. Our idea was to take this insight to the next level and hence the idea – ‘My thing. Everything.’ We wanted our TG to see the TVC and relate with the various situations as each of them is a slice of his life.”
Two films were created for the campaign. Both the films showcase how Stingray plays many roles in the life of our youngster – it is his café, his disco, his wardrobe, his work station, his shack and so on.
Dentsu Creative Impact branch head Amit Wadhwa added: “We are talking to the ‘everything generation’. And the one partner for them in everything they do, are their cars. With Stingray being designed keeping the youth in mind, we brought it alive through the idea – everything about me packed in one.”
Apart from television, the campaign will be available on print, digital, outdoor, POS.
Maruti Suzuki India AGM (marketing) Thomas Cheriyan said: “Maruti being the leader in the automobile segment caters to a wide range of customers cutting across various markets and various segments. With the launch of the Stingray, which is a stylish, premium offering, we wanted to target the younger audience while retaining the core values of Maruti. The campaign has also been made accordingly, showcasing how the car fits into the life of today’s youth – work, personal life, friends, family etc.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
