Reality
Nach Baliye 6 partners with Twitter to engage audience
MUMBAI: Keeping up with its legacy of introducing innovative digital initiatives, Star Plus has got into an exclusive association with Twitter India to introduce the Nach Baliye Twitter Mirror.
The Twitter Mirror is a high engagement tool which has been used for some of the biggest global television events like the Academy Awards and the Grammys. Now, Nach Baliye will become the first ever TV show for which the Twitter Mirror will be used.
The Nach Baliye Twitter Mirror is going to be a permanent installation on the sets of Nach Baliye that will be aired from tomorrow on Saturday and Sunday at 9 pm on Star Plus, and will give all the celebrities of the show a chance to get clicked through the Twitter Mirror, and then automatically tweet that picture.
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With this, the fans will get a chance to sneak in to the lives of the celebrity contestants who are participating in the show. The Mirror will capture some of the candid and interesting moments between the real life celebrity couples and also the judges on the show. In order to make the entire experience seamless and complete, the celebrities will also be shown getting them clicked on the Mirror during few episodes of the show Nach Baliye – Parde Ke Peechey.
Talking about this initiative, Star India SVP marketing and programming strategy Nikhil Madhok said: “Over the last couple of years one has seen the emergence of the second screen as an important platform for television content. Star Plus realises the great engagement possibilities this offers, and also understands how a differentiated offering for the second screen can help deepen bonds with our viewers. The Nach Baliye Twitter Mirror comes from this philosophy, and we are extremely happy to work with Twitter India to bring this great innovation for the first time for a television show.”
India market for Twitter head Rishi Jaitly added: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter brings audiences closer to the people and organisations they care about, including television shows, stars and moments. We are pleased to see Star Plus embracing Twitter and the Twitter Mirror during Nach Baliye to engage and grow its audience in authentic ways.”
Produced by Frames Productions, Nach Baliye 6 is hosted by Gautam Rode and Karan Wahi. It brings together 11 celebrity jodis in a season that is touted to be the boldest and edgiest ever.
Reality
Jio bets big on gaming with global reality show push
Good Game India promises Rs 1 crore prize and a hunt for the country’s first gaming superstar
MUMBAI: India’s gaming gold rush just got flashier. Reliance Jio has teamed up with Good Game Group to launch Good Game India, billed as the world’s first as-live global gaming reality show, set to go live in July 2026.
The ambition is sweeping. The show aims to tap into over 500 million young viewers, streaming across platforms including JioHotstar, JioTV and JioGames’ own ecosystem.
Backing the spectacle is a high-profile jury. Actor Samantha Ruth Prabhu, cricketer Rishabh Pant and gaming creator Ujjwal Chaurasia will front the show as brand ambassadors and judges, lending mainstream heft to an industry hungry for crossover appeal.
At stake is Rs 1 crore, one of the richest purses in India’s reality-show circuit, alongside a shot at global representation. But this is no ordinary gaming contest. Contestants will be judged not just on skill, but on creativity, content chops and their ability to build communities, a nod to the creator economy reshaping digital entertainment.
The format blends esports-style challenges with in-real-life tasks, layered with fan voting, live interactions and always-on social storytelling. The pitch is clear: gaming is no longer just play, it is performance, influence and commerce rolled into one.
With early traction already building online, Jio’s gamble signals a larger shift. As screens multiply and attention fragments, the battle is no longer for viewers alone, but for creators who can command them. In that race, gaming may well be India’s next big stage.
