MAM
adam&eveDDB creates new John Lewis Christmas campaign
MUMBAI: This Christmas, adam&eveDDB will pay tribute to the most memorable childhood Christmas celebration. The agency has created a new John Lewis Christmas campaign that takes the form of an animated woodland tale.
In the campaign ‘The Bear & The Hare’ tells a classic story of friendship at Christmas – building on the longstanding John Lewis theme of finding the perfect gift for those you care about. It features the strap line ‘Give someone a Christmas they’ll never forget.’
The beautifully handcrafted ad was written by adam&eveDDB creative directors Aidan McClure and Laurent Simon and directed by Blinkink’s Elliot Dear and Yves Geleyn. It has been created using hand-drawn animation combined with 3D sets – the first time this technique has been used in an advert in the UK.
Continuing the brand’s support of home-grown music talent, the ad is set to a cover of Keane’s 2004 hit ‘Somewhere Only We Know’ sung by Lily Allen.
Following a series of teasers on ITV that use the #sleeping bear, the ad was aired on 9 November in a special two minute spot during the X Factor. The campaign is John Lewis’s most integrated yet with the TV ad supported by a host of multichannel activity including a book, Christmas card maker, social media, in-store and windows, a digital outdoor projection and soundtrack single.
adam&eveDDB founding partner and chief executive James Murphy said: “It’s a privilege to create the advertising for the nation’s best loved department store at Christmas and this year is no exception. Not only have we been able to push the campaign into new territory creatively, we’ve also been able to deliver a truly multi faceted campaign that offers an in-depth take on thoughtful gifting that we hope will appeal to the child in all of us.”
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
