Hollywood
The Amazing Spider-Man 2 in theatres across India on 2 May 2014
A global trailer has been launched for The Amazing Spider-Man 2 whichis slated for a 2 May 2014 release in US and India.
Sony Pictures and the large network of companies within the Sony family has launched the studio’s teaser trailer for this highly anticipated film.
The trailer is available in multiple languages including English, German, Italian, French, Spanish, Portuguese, Japanese, Chinese Simplified (China), Chinese Traditional (Taiwan), Chinese Traditional (Hong Kong), Korean, and Russian.
The launch event was announced by Sony Pictures president of theatrical marketing Dwight Caines and Sony Pictures Releasing International president of marketing Nigel Clark.
The trailer will appear on numerous Sony networks, internet sites, and other Sony properties, including the movie’s official site (TheAmazingSpiderMan.com) and social pages, the Sony Pictures YouTube channel; Sony Pictures Imageworks’ official site and social page; Sony Pictures Television Networks’ worldwide footprint of TV channels, digital networks, websites, social apps and platforms, including AXN, Animax, Sony Entertainment Television, Spin, Crackle, Kalixta, Sony Movie Channel, CineSony, FEARnet, and the Game Show Network; PlayStation (official site, blog, and social pages); PlayStation Storefront; Sony Entertainment Network (official sites and social pages); Sony Electronics social pages; Sony Mobile social pages; Sony Select service on Sony Mobile smartphones; and Sony’s Times Square billboard.
Commenting on the announcement, Caines said, “We are always looking to reach moviegoers wherever they are, and when we have the opportunity to leverage Sony’s worldwide reach in this way, it’s an opportunity that we just have to grab. The filmmakers are delivering the epic Spider-Man movie that audiences truly want to experience, and we are thrilled to give the world its first real taste of the movie they’ll be seeing next summer.”
Clark added, “Spider-Man is beloved by audiences all over the world, so we wanted to launch the trailer in a truly global way. We have had great success launching trailers across Sony’s diverse entertainment platform – and when you have a character like Spider-Man, it demands a broad, fun way to reach moviegoers internationally as well as domestically. Everyone at Sony is just as excited as we are to see the next chapter in the story of Peter Parker begin to unfold in this way.”
‘We have always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead’, he added.
Said Andrew Garfield, “It’s great to be Spider-Man; for Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city.”
With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realise that all of his enemies have one thing in common: OsCorp.
Directed by Marc Webb and produced by Avi Arad and Matt Tolmach. Screen Story and screenplay by Alex Kurtzman, Roberto Orci and Jeff Pinkner and is based on the Marvel Comic Book by Stan Lee and Steve Ditko.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
