MAM
Razorfish appoints Anne Davis as senior VP head of multi-national clients
MUMBAI: Publicis Group’s full-service digital agency, Razorfish, has appointed Anne Davis as the senior vice president head of multi-national clients.
A member of the Razorfish team since 2009, Davis has over 20 years experience working in client and integrated communication agencies with the last 15 focused on digital. The role is based out of Hong Kong.
Her new role is to build an operation and culture that is hospitable to multi-national client relationships. “Many client companies are establishing global operations in APAC. We are the only global agency network equipped to support this regional business focus. The creation of my new role supports the ongoing evolvement of Razorfish’s relationships with clients; partnering to navigate the unknown, drive change and enable business transformation.”
She will be reporting directly into global CEO, Pete Stein, and will work both with the global leadership team and with the organisation as a whole to facilitate multi-national client opportunities.
Razorfish global CEO Pete Stein commented: “Anne has been working globally for more than 20 years. She’s managed regional and global accounts for brands as diverse as IBM, Cisco, P&G, Unilever, Diageo, Reckitt-Benckiser, Blackberry and Gucci. These experiences, combined with her continued presence in Asia Pacific, position her to deliver unparalleled opportunities for our multi-national clients.”
Via organic growth and acquisition Razorfish operations have grown 25% in the last two years. Of the 3000 global Razorfish employees, 1000 employees are located in APAC regions.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
