e-commerce
“Cyber security should be an integral part of national security” Narendra Modi
NEW DELHI: Gujarat Chief Minister and BJP Prime Ministerial candidate Narendra Modi’s valedictory speech was the highpoint of the just concluded eighth India Digital Summit organised by the Internet and Mobile Association of India (IAMAI).
Addressing the audience through video link, Modi outlined his vision of a ‘Digital India’. “India is a repository of knowledge. Time has come to create a high-speed digital highway so that knowledge can be shared easily to enable empowerment of the people,” said he. “Access to information should have no barriers. And when we create such a digital environment, not only will governance be transparent, technology will ensure citizen governance.”
Modi stressed upon provision of easy access to and availability of government services to people on their mobile devices. He even spoke of empowering farmers through this medium. In order to boost the agricultural sector, farmers need to have access to global knowledge and information in real-time; he said.
Mirroring IAMAI chair and Google India managing director Rajan Anandan’s contention that India would have a US $100 billion e-commerce industry within a decade, the Gujarat CM said e-commerce should drive every industry and every sector.
Speaking of the need to make the national capital entirely Wi-fi-driven, he said, “This is where the world is moving, and we have to ensure that we start by making Delhi a wi-fi equipped capital.”
Pointing out how every political party today is actively using social media to reach out to the masses, he said, “With social media, the common man has become powerful and can raise concerns.” While emphasizing the need to link cyber security to national security, Modi concluded his speech on a positive note saying: “Digital India will ensure that the world looks to India for the next big idea.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
