MAM
TBWAIndia Group appoints Vinnet Bajpai as CEO
MUMBAi: TBWA today announced major management changes to its group of agencies across India. Vineet Bajpai, currently Chief Executive Officer of MagnonTBWA, one of India’s largest and most comprehensive digital agencies, will assume the role of CEO for the entire TBWAIndia Group with immediate effect.
Meanwhile, Shiv Sethuraman, erstwhile CEO of TBWAIndia Group, has decided to move on from the company, triggering the changes. Sethuraman joined TBWA in 2008 as CEO, moving from Ogilvy Paris, where he was MD since 2005.
Bajpai’s new responsibilities will encompass TBWAIndia, MagnonTBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian continent.
At the same time, TBWAIndia Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen is appointed President of Advertising for the TBWAIndia Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the group, including MagnonTBWA; Nitin Naresh is appointed Managing Director of the domestic digital agency, MagnonTBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee as Chief Financial Officer and Chief Operating Officer.
In order to more closely align the India Group with TBWAWorldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWAIndia Group.
“We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWAWorldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, MagnonTBWA has become a global digital offering, delivering world-class, innovative solutions for our clients.”
Smith noted that the management restructuring in India is very much in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.
Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.
Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.”
Brands
Jio Platforms Limited appoints Dan Bailey as president to drive its international business
London-based telecom veteran joins the executive committee, and will report to Akash Ambani
MUMBAI: India’s digital disruptor is sharpening its global claws. Jio Platforms Limited has appointed Dan Bailey as president to drive its international business, signalling that the next leg of its growth story will be written well beyond Indian shores.
Based in London, Bailey will report to Akash Ambani, chairman of Reliance Jio Infocomm Limited, and take a seat on Jio Platforms’ executive committee. His mandate: translate Jio’s domestic dominance into global heft.
Announcing the appointment, Akash Ambani said: “We are delighted to welcome Dan to Jio. Dan has been a trusted advisor to us for many years, and his counsel has been invaluable as we have grown and evolved.”
He added: “He has spent his career at the centre of the global telecom and technology ecosystem and brings deep relationships, strategic insights, and a strong understanding of the industry’s complexity. Just as importantly, he shares our ambition and energy for what lies ahead. I look forward to working closely with him.”
Bailey brings more than 35 years of experience across consulting and investment banking. He has held senior leadership roles at Schroders/Citi, Morgan Stanley and HSBC, and most recently served as chairman of Deutsche Bank’s TMT practice. Over the decades, he has advised some of the world’s largest corporates and financial sponsors on transformative transactions, including several of the most consequential telecom deals in history.
On taking up the role, Bailey said: “I have long admired what Jio has built in India — the scale, the speed, and the genuine impact on people’s lives. The chance to help take that story global is the kind of opportunity you don’t think twice about. I am delighted to be joining Akash and the team and cannot wait to get started.”
The move follows signals from Jio Platforms’ most recent annual general meeting that its next chapter lies beyond India. Over the past decade, Jio has built digital platforms and technologies that have reshaped connectivity and access for over a billion people. Armed with a defined roadmap, strong partnerships and hard-won scale, it is now preparing to export that playbook to global markets.
If India was the proving ground, the world is now the arena.
