Brands
India launch of Samsung Galaxy S5 in Bengaluru
BENGALURU: Samsung Electronics (Samsung) organised a consumer event in Bengaluru on Thursday on the occasion of Galaxy S5 arrival in India. Ace choreographer, Prasad Bidappa showcased the innovative Galaxy S5 and new Gear series to Samsung customers. Galaxy S5 will be available across India through Samsung’s retail stores and e-commerce sites from 11 April, 2014.
Samsung says that the Galaxy S5 transforms the smartphone experience blending features that matter most to consumers bringing innovation into day-to-day use. It combines an advanced camera, the fast network connectivity, dedicated fitness tools and enhanced device protection features as consumers stay fit and connected in style.
The company claims that the Galaxy S5 blends iconic Samsung design with modern trends to appeal to a range of consumer tastes and interests. The Galaxy S5 features a perforated pattern on the back cover creating a modern glam look. Its new sleek, contoured shape comes in an array of vivid colours, including charcoal Black, shimmery White, electric Blue and copper Gold, to complement the style of the individual consumer.
Capturing and saving precious memories is one of the most important smartphone features today. The new Galaxy S5 offers superior camera functionality, featuring a 16 megapixel camera with an enhanced menu and user interface that allow consumers to effortlessly take, edit and share photos.
Samsung further claims that the Galaxy S5 offers the world’s fastest autofocus speed up to 0.3 seconds and the advanced High Dynamic Range (HDR) reproduces natural light and color with striking intensity at any occasion. Also, the new Selective Focus feature allows users to focus on a specific area of an object while simultaneously blurring out the background. With this capability, consumers no longer need a special lens kit to create a shallow depth of field (DOF) effect.
The Galaxy S5 offers the fastest Wi-Fi performance available today, ensuring blazing fast data speeds for unrivaled media consumption and productivity
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
