Brands
Tata Motors’ passenger vehicles division is the official car partner for RCB
MUMBAI: Tata Motors’ Passenger Vehicles Division today shared details for its association with the Royal Challengers Bangalore (RCB) team as the official car partner. Captained by the super performer, Virat Kohli, the RCB team will see ace players like Yuvraj Singh, Chris Gayle & AB De Villiers, play this season.
To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across India.
Royal Challengers Bangalore VP, commercial operations & cricket academy Russell Adams said, “We are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programs soon”.
Virat Kohli, Captain of the Royal Challengers Bangalore said, “It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.”
Speaking about the partnership, Tata Motors senior VP – sales & marketing passenger vehicles Ankush Arora said “We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.”
The current range of Tata Motors’ cars will be used to transport the team players. The BOLT logo features on the leading arm of the jersey as a partner of the team. The BOLT brand will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. The RCB team has established themselves as a stylish and cool team and have performed consistently last season. This partnership offers a perfect synergy for the values and attributes both partner brands have in common.
Recently unveiled at the Auto Expo 2014, the BOLT is a sporty hatch engineered for global markets, through global teams across India, UK and Korea, It signifies enthusiasm for life, exudes sense of excitement, anticipation, and sportiness. It will set new standards in the hatch segment and is a true representation of the Horizonext philosophy, with best-in-class offerings. The BOLT showcases the Next in Design, Performance and Infotainment, from Tata Motors.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
