iWorld
BoxTV adds premium international content for its viewers
MUMBAI: BoxTV.com, an online video service of Times Internet has tied up with KM plus Media, a Czech Republic based production house. KM Plus Media produces wildlife documentaries, children titles, lifestyle and travel shows to name a few genres from extended catalogue of more than 1500+ hours of TV programming.
KM Plus Media together with its US partners Big Media covers the worldwide distribution with focus on its original productions as well as content of third party producers, mainly from USA and Australia.
As a part of the offering, BoxTV will feature more than 100 hours of premium KM Plus Media content for audiences in the Indian sub-continent. The content will be available for free ad-supported viewing, adding to BoxTV’s already large library of more than 17,000 hours of content across Hollywood, Bollywood, regional movies and television shows. The content will be available across the web and BoxTV’s mobile and device apps from April 2014.
“Content from KM Plus media add to our global content catalogue. Our users write to us every day asking for more shows around travel, adventure and wildlife. KM offers premium content around these genres. International content has been our USP and this tie up is another step towards it,” says BoxTV business head Pandurang Nayak.
“Our content appeals to a wide range of audiences. BoxTV is part of the largest media conglomerate in India and it is a great platform to showcase our content. This online video service has a great viewing experience across devices, which makes it the ideal platform for high-quality content such as ours,” adds KM Plus Media managing director Ladislav Svestka.
iWorld
TAM Sports expands monitoring to live streaming on CTV and mobile
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
MUMBAI: TAM Sports, the sports intelligence arm of TAM Media Research, is widening its monitoring net. The company has expanded its advertising tracking to include live streaming across connected TV (CTV) and mobile platforms alongside traditional linear live broadcasts, sharpening its ability to measure brand presence in the fast-evolving sports media landscape.
The move comes as sports viewership increasingly splinters across multiple screens and streaming environments, pushing advertisers, sponsors and rights holders to seek credible data on how their brands perform across platforms.
For more than 15 years, TAM Sports has provided independent monitoring of sponsorship exposure for federations, leagues, teams, sponsors and agencies. By adding live streaming feeds on CTV and mobile to its analytics stack, the firm now enables stakeholders to track advertising occurrences and brand appearances across streaming environments as well as conventional television coverage.
LV Krishnan, chief executive officer, TAM Media Research, said media consumption around sports has transformed rapidly, and measurement systems must keep pace.
“Media consumption around sports has evolved rapidly, and measurement frameworks must evolve with it,” Krishnan said. “For more than a decade and a half, TAM Sports has continuously adapted to industry needs by providing credible, independent insights across platforms. This commitment is why federations, agencies and sponsors continue to rely on us as a trusted partner.”
Anshu Yardi, head, TAM Sports, said the increasingly fragmented video ecosystem has made unified analytics essential for stakeholders trying to assess the true impact of sponsorship investments.
“In today’s fragmented video environment, sponsors, agencies and franchisees need a clear understanding of how their brand communication performs across screens,” Yardi said. “TAM Sports brings together cross-platform monitoring and analytics that help stakeholders track brand visibility, benchmark competitive presence and demonstrate measurable ROI from sports partnerships.”
The platform evaluates brand exposure across several dimensions. These include advertising occurrences during live coverage, in-content brand integrations, stadium branding visibility, audio mentions, editorial logo placements in print, and presence across digital and social media. Clients can also combine the data with brand-lift studies to assess the depth and prominence of sponsorship exposure.
By consolidating these monitoring and analytics capabilities within a single platform, TAM Sports aims to give rights holders and sponsors a clearer view of how their investments perform across broadcast, streaming, digital and on-ground environments.
The company says the expanded system allows stakeholders to gauge competitive share of voice and sponsorship visibility across the broader sports media ecosystem.
In a world where fans switch effortlessly between television, phones and connected screens, the message from TAM Sports is blunt: follow the audience everywhere—or risk losing sight of the brand game altogether.
