MAM
Top five IPL teams sign playR as their official global exclusive merchandise partner
Mumbai: playR, one of the world’s leading sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the kitting and clothing partner for Punjab Kings for season 2024.
The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams.
playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his excitement and said, “We are thrilled to announce our association with the CSK, MI, RR, PBKS and KKR and thank them for believing in us year after year. Each team has a different strategy of communicating with its loyal fan base and we respect each and every team fan and playR is diligently working towards catering to each and every fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a Fan can experience as part of their daily life, year-round. Kudos to IPL and its teams that has revolutionised an almost non-existent sports merchandise market in India.”
A Mumbai Indians spokesperson said, “As we continue to grow globally it is imperative to build a wide range of merchandise that fans will cherish to own. We are happy to partner with playR to serve both current and new fans.”
Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”
Punjab Kings CEO Satish Menon stated, “We are extremely pleased to welcome playR as the global official merchandise partner.” We chose playR after months of study and careful consideration because it matches our principles and dedication to quality. What’s intriguing is the fact that playR as an organisation already has a variety of clothing and cricket equipment, and the company understands our needs and works to ensure that our brand is visible across platforms.
Rajasthan Royals chief marketing officer Zameer Kochar said, “One of the core values at the Royals that we believe in is to cater to the needs of our supporters, and this global partnership will enable us to offer them a specially curated range of merchandise which they can proudly don while they cheer for the team.”
playR is a leading sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourages them to express themselves. It also retails from its dedicated e-commerce store, as well as on multi-brand online stores. playR provides a wide range of products that include t-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, etc., as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style. Their goal is to be one of the world’s leading providers of lifestyle, sports and service management.
playR also strives toward building long-term relationships with their customers and employees; they promote community service, and encourage the additional constant education of their employees. They feel it is extremely important to give back to the community that supports the operations, while also maintaining an atmosphere where the employees have the opportunity to improve as individuals.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
