AD Agencies
Ogilvy Mumbai scores a double whammy at the AME
MUMBAI: Continuing its dominance at the ‘Effectiveness Awards’ shows, Ogilvy Mumbai enjoyed a stellar night at the AME’s (Asian Marketing Effectiveness Awards) held in Singapore on the 29 May.
Ogilvy South Asia executive chairman & creative director Piyush Pandey said, “I am truly delighted at this wonderful performance. It is all due to opportunities given by clients and the fantastic delivery of our battery of young men and women. We value effectiveness which is achieved through high levels of creativity. Cheers to Ogilvy Mumbai and Geometry Global (the activation arm of Ogilvy).”
On the back of big wins for Lifebuoy Roti & Google Reunion along with other wins on Vodafone, Mondelez, Fevicol and Akanksha, Ogilvy won a total of 17 metals thereby winning the twin titles of Asia Pacific’s Most Effective Agency Office of the Year & Media Strategy Agency of the Year. The AME’s recognise campaigns that demonstrate effectiveness in delivering a return on the marketing investment.
Commenting on the win Ogilvy Mumbai head of planning Kawal Shoor, who was at the awards said, “This reaffirms that obsession with ‘The Work’ pays. Everything else is irrelevant. Every time I went up on stage to pick a trophy, I felt there were many of us going up together – my creative and account partners, my planners and my friends who are called clients. I wish my brother-in-arms, Navin was there with me as well. Ogilvy Mumbai winning the agency-of-the-year in Asia Pacific not just for effectiveness, but for media – through a panoramic bunch of work – not just film, is a good sign that we’re ready for tomorrow.”
Ogilvy Mumbai head Navin Talreja added, “For the last two consecutive years we have won the title of the Most Effective Agency Office in the World but somehow Asia Pacific eluded us. Until now. At the beginning of the year, as an office, we committed to make it happen in Asia Pacific and so this is a wonderful feeling. A lot of blood, sweat and tears of creative teams, planners and account management has made this happen. A big salute to them all. And most importantly a big thank you to all our clients who keep partnering us and our crazy ideas helping us reach greater heights.”
Ogilvy India national creative director Abhijit Avasthi, the man behind the work that wins in the market place concluded, “This win reinforces our belief in the power of creativity and the Ogilvy way of doing things. Our clients are our biggest supporters, so a big thank you to them.”
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
